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Spatially is now a Google Partner

By Alex Andrade-Walz on June 14, 2018 at 9:48 AM

After a third-party review of our performance history and client results, we’re thrilled to announce that Spatially has been named an official Google Partner.

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Should You Include Call-Only Ads in Your Local Advertising Campaign?

By Guest Author on June 11, 2018 at 2:10 PM

Although some people shy away from talking on the phone nowadays, it doesn’t mean call-only ads have no place in your local advertising campaign. Call-only ads are different from AdWords’ call extensions and warrant further research for even the smallest of businesses.

Since calling a representative usually takes less time than looking through rabbit holes of information on a company's website, call-only ads enhance user experience while making your conversion funnel more efficient at the same time.

Plus, phone calls are much more personal than any internet search. So even though talking on the phone may seem old school, is it too archaic to be included in your local advertising campaign? As you’ll come to find out, call-only ads do deserve a callback for your local marketing strategies.

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Location Intelligence: A Quick Guide for Modern-Day Businesses

By Bruna Indalecio on May 23, 2018 at 3:02 PM

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Get Visible in 2018 with Google My Business

By Guest Author on April 12, 2018 at 10:22 AM

Every business owner knows that if they want to be visible, they need to be where their target audience is. Right now, almost everyone is on the internet. With over 3.5 billion Google searches a day, it’s time to hop on the SEO bandwagon if you haven’t already.

If you have a physical location you’re trying to promote, local SEO will be your best friend in attracting customers. After all, what’s one of the first things people do when looking for a place of business that’s close by? They google it.

However, if you’re not optimized for the web, your store won’t even show up on the map. So what’s a person to do if she doesn’t have a decent amount of quality backlinks but needs their business to be up and running as soon as possible?

Enter Google My Business.

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18 Local Advertising Stats Every Marketer Needs to Know in 2018

By Alex Andrade-Walz on April 10, 2018 at 12:22 PM

Local advertising is no longer just for small business. Multinational conglomerates, political candidates, and e-commerce giants are all turning to local advertising as a means of better segmenting their audiences in order to contextually relevant messages that resonate with a local market.

Around the world, we’re seeing a shift from a “one-size-fits-all” approach to marketing to a people-based approach rooted in physical location.

And for good reason.

Local advertising offers brands a superior ROI and better addresses the needs of an increasingly mobile and on-the-go consumer. It appeals to a sense of urgency inherent to local search, and it helps marketers cut through the noise with a personalized touch.

But don’t take our word for ithere are 18 local advertising stats that shed a little light on local’s past, present, and future:

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How to Create a Successful Ad Campaign on Google AdWords

By Bruna Indalecio on April 9, 2018 at 11:10 AM

There are several aspects that compose a successful Google AdWords campaign. It's important to set up your ads properly and constantly measure and test your ads to boost your results.

For text ads, the most common ad format on Google, there are four main components for ad creation: keywords, ad copy, landing page, and targeting. For display and search ads alike, keywords, targeting, and landing page experience are vital, as well as the content of your ad, which is determined by the ad format of your choosing: plain text ads, banners, or rich media. Let's see how these elements can impact the quality of your ad:

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How To Use Spatially’s Custom Audiences For Rich Demographic Targeting

By Alex Andrade-Walz on April 5, 2018 at 10:15 AM

Today, we’re proud to announce the anticipated release of yet another targeting objective for local advertisers: Custom Audiences.

With Custom Audiences, advertisers can specify exactly who they want to reach in terms of demographic attributes, and Spatially’s self-serve platform will identify and target where these people live and work.

While this may sound familiar to what you can do today with age and gender targeting in Google or Facebook, we’ve taken it one step further.

By using census data and geodemographic segmentation, Spatially allows marketers to pull from a richer tapestry of demographics. Their toolbox now includes previously inaccessible attributes like income, homeownership, education, and insurancevariables that likely matter a lot more to your ideal customer persona than the simple age and gender filters you get out of the box.  

Let’s dive in.

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The Basics of Google AdWords: How It Works and How to Use It to Advertise Your Business

By Bruna Indalecio on April 4, 2018 at 9:00 AM

Google AdWords is an online advertising platform where advertisers pay to display search ads, banners, rich media, product listings, and video content within Google and its network of millions of partner sites and apps.

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5 Programmatic Advertising Myths You Need To Stop Believing

By Alex Andrade-Walz on March 29, 2018 at 10:39 AM

Often touted as a panacea or the future of marketing, programmatic advertising seems to be on everyone’s minds these days.

At the same time, there’s a lot of misinformation out there and a general sense of confusion around what it means to be programmatic. Brands of all sizes are jumping to programmatic without a clear understanding of the risks involved or the types of businesses for which programmatic makes sense.

To help you evaluate programmatic, we’ve debunked a few of the most common misconceptions around programmatic.

Topics: PPC programmatic
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Geofencing for Recruiters: Reach The Right Job Candidates For Less

By Alex Andrade-Walz on March 26, 2018 at 10:49 AM

Identifying and recruiting top talent can feel like a pay-to-play game. With every employer and staffing firm fighting for the same unicornsthe same full-stack developers and the same Ivy League MBAsit can be a challenge to get in front of these high-demand candidates before they’re swooped up. Job placement sites like LinkedIn and Indeed have happily stepped up to the challenge, offering recruiters the ability to jump straight to the head of the queue with premium listings... at premium costs.

But what about the employers and staffing firms that can’t shell out thousands to fill a role?

That’s where geofencing comes in.

Geofencing provides recruiters a way to bypass both premium listings and LinkedIn’s notoriously pricey job-title-targeting. It offers a level playing field for startups, small businesses, and the Fortune 500 alike. And it offers the opportunity to get in front of the perfect candidate for any job description.

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