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Meet The New Spatially Ads 🎉

By Alex Andrade-Walz on October 5, 2018 at 2:30 PM

After months of hard work, we're proud to release the next iteration of Spatially Ads to help every small and medium business take the time, work, and cost out of digital marketing.

We've heard it again and again: Business owners think of marketing as a chore. It has to be done, but it's a constant distraction from what really matters—running their business. Our new update takes the guesswork out of advertising and introduces over 300 ready-to-go ad templates for nearly every business type, along with new channels, optimization features, and improvements to your favorite targeting objectives.

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Could Location be the Future of Advertising?

By Alex Andrade-Walz on August 22, 2018 at 1:47 PM

“The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology .”  – Jeff Bezos
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Ad Agencies of the Future: 4 Ways Agencies Are Innovating in a Darwinian World

By Alex Andrade-Walz on August 14, 2018 at 10:57 AM

***This is the second part of a 3 part series. If you enjoy starting books several chapters in, keep reading. But, if you’re one for beginnings and ends, you might want to read this first.

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” â€“ Mark Twain

 

How advertisers are differentiating themselves through tech, data and venture capital to not just stay in business but thrive.


R/GA, in a sense, is an advertising agency. Its industry-leading team has created award-winning work for some of the world’s biggest (and coolest) brands like Air Jordan, LEGO, and Beats by Dr. Dre. We would name more, but the list would probably take up the remainder of this article.

Yet, to pigeon-hole R/GA as strictly an advertising agency would be an injustice to the organization that is constantly changing, morphing, and transforming several steps ahead of the rest of the world.

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Is Advertising in the Midst of a Renaissance or a Revolution?

By Alex Andrade-Walz on August 8, 2018 at 8:32 AM

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  – John Wanamaker

 

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What Location, Coffee Shops, and Sabertooth Tigers Can Teach You About Landing More Paying Customers

By Alex Andrade-Walz on July 18, 2018 at 1:38 PM

 

10,000 years ago, the world was a much more dangerous place, and so we formed tribes to protect ourselves from starving to death, becoming a tiger’s next meal, or being attacked by neighboring invaders.

As these tribes grew, they began speaking in the same tongue, eating the same foods, enjoying the same things and sharing the same beliefs –– thus culture was formed.

Today we no longer have to worry about being eaten by a sabertooth. In fact, for most of us, our biggest daily concern is successfully hunting down an elusive Wi-Fi password.

Yet, regardless of the fact that the world is much safer than it once was, we still find ourselves forming tribes… a phenomenon that is extremely important to be aware of if you are a marketer or business owner.

 

Why tribes matter for brands of all shapes and sizes.

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How Spatially's Online Ad Targeting Works

By Bruna Indalecio on July 16, 2018 at 1:36 PM

So you decided it's time to advertise your business online. With so many options of platforms, ad types and targeting it can be hard to know where to start from. With that in mind, Spatially combined location intelligence with an easy-to-use advertising platform. We also incorporated four targeting methods to get your message to the right people at the right time.

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Spatially is now a Google Partner

By Alex Andrade-Walz on June 14, 2018 at 9:48 AM

After a third-party review of our performance history and client results, we’re thrilled to announce that Spatially has been named an official Google Partner.

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Should You Include Call-Only Ads in Your Local Advertising Campaign?

By Guest Author on June 11, 2018 at 2:10 PM

Although some people shy away from talking on the phone nowadays, it doesn’t mean call-only ads have no place in your local advertising campaign. Call-only ads are different from AdWords’ call extensions and warrant further research for even the smallest of businesses.

Since calling a representative usually takes less time than looking through rabbit holes of information on a company's website, call-only ads enhance user experience while making your conversion funnel more efficient at the same time.

Plus, phone calls are much more personal than any internet search. So even though talking on the phone may seem old school, is it too archaic to be included in your local advertising campaign? As you’ll come to find out, call-only ads do deserve a callback for your local marketing strategies.

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Location Intelligence: A Quick Guide for Modern-Day Businesses

By Bruna Indalecio on May 23, 2018 at 3:02 PM

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Get Visible in 2018 with Google My Business

By Guest Author on April 12, 2018 at 10:22 AM

Every business owner knows that if they want to be visible, they need to be where their target audience is. Right now, almost everyone is on the internet. With over 3.5 billion Google searches a day, it’s time to hop on the SEO bandwagon if you haven’t already.

If you have a physical location you’re trying to promote, local SEO will be your best friend in attracting customers. After all, what’s one of the first things people do when looking for a place of business that’s close by? They google it.

However, if you’re not optimized for the web, your store won’t even show up on the map. So what’s a person to do if she doesn’t have a decent amount of quality backlinks but needs their business to be up and running as soon as possible?

Enter Google My Business.

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Identify and advertise to people who visit your Business Area before they reach their destination with Spatially Ads
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