Did you launch your big Google AdWords campaign only to find out, hours later, that Google rejected your new ad? If so, here’s what you have to know to resolve the issue and ensure that it doesn’t happen again.
As a small business owner, you know you need to be advertising on Google in order to get in front of high-intent local searches. With 85% of consumers using search to find local businesses and a staggering 78% of local-mobile searches resulting in offline purchases, search has become a critical element in the health of today’s small business.
For many small businesses, choosing the right keywords is the hardest part of managing local search engine optimization (SEO) or a paid search engine marketing (SEM) on Google AdWords. With the right keywords, you’ll be able to drive high-intent consumers straight to your website or storefront and your business will thrive. With the wrong keywords, however, you’ll risk paying for clicks unlikely to yield a conversion and keywords far outside of your daily budget.