<img height="1" width="1" src="https://www.facebook.com/tr?id=277962226042340&amp;ev=PageView &amp;noscript=1">

Geofencing for Recruiters: Reach The Right Job Candidates For Less

By Alex Andrade-Walz on March 26, 2018 at 10:49 AM

Identifying and recruiting top talent can feel like a pay-to-play game. With every employer and staffing firm fighting for the same unicornsthe same full-stack developers and the same Ivy League MBAsit can be a challenge to get in front of these high-demand candidates before they’re swooped up. Job placement sites like LinkedIn and Indeed have happily stepped up to the challenge, offering recruiters the ability to jump straight to the head of the queue with premium listings... at premium costs.

But what about the employers and staffing firms that can’t shell out thousands to fill a role?

That’s where geofencing comes in.

Geofencing provides recruiters a way to bypass both premium listings and LinkedIn’s notoriously pricey job-title-targeting. It offers a level playing field for startups, small businesses, and the Fortune 500 alike. And it offers the opportunity to get in front of the perfect candidate for any job description.

Continue Reading

Geofencing Demystified: How To Target Customers On The Go

By Vanhishikha Bhargava on February 22, 2018 at 11:05 AM

With a 61.5% increase in paid social media spend, consumers are being bombarded with promotional messages from every nook and corner. This has resulted in a click-through rate (CTR) of just 0.5% across all ad formats and placements. That’s where geofencing steps in. It is the concept of establishing a virtual fence around a pre-defined geographical area to promote your business.

Continue Reading

How Small Businesses Can Use Geo-Conquesting To Undercut Competitors

By Alex Andrade-Walz on December 19, 2017 at 11:35 AM

It’s a dog-eat-dog world. When it comes to growing market share, more often than not, that means stealing it from another competitor. One business's gain is another's loss.

In local SEO and advertising, everything is relevant. It’s not enough simply to rank on Google and Yelp; you want to outrank than your competitors. It’s not enough to bid on your keywords; you want to outbid your competitors to get a top position and the lion’s share of the clicks.

Of course, outranking or outbidding an established competitor is easier said than done, particularly if you find yourself playing the cash-strapped underdog. Without the brand recognition to compete on mindshare, the budget to compete on marketing spend, or the SEO partnerships and content machines to compete for organic search traffic, small businesses often crumble under the pressure of competing with established leaders in a battle of Goliath proportions.

Continue Reading
Explore geo-targeted advertising with Spatially Ads

Advertise Where it Matters

Identify and advertise to people who visit your Business Area before they reach their destination with Spatially Ads
LEARN MORE
spatially-shoplocal-1.jpg
Explore Spatially's featured local businesses in Boston, Miami, Seattle, and San Francisco

THINK SPATIALLY

Lists by Topic

see all

Posts by Topic

see all