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18 Local Advertising Stats Every Marketer Needs to Know in 2018

By Alex Andrade-Walz on April 10, 2018 at 12:22 PM

Local advertising is no longer just for small business. Multinational conglomerates, political candidates, and e-commerce giants are all turning to local advertising as a means of better segmenting their audiences in order to contextually relevant messages that resonate with a local market.

Around the world, we’re seeing a shift from a “one-size-fits-all” approach to marketing to a people-based approach rooted in physical location.

And for good reason.

Local advertising offers brands a superior ROI and better addresses the needs of an increasingly mobile and on-the-go consumer. It appeals to a sense of urgency inherent to local search, and it helps marketers cut through the noise with a personalized touch.

But don’t take our word for ithere are 18 local advertising stats that shed a little light on local’s past, present, and future:

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Geodemographic Segmentation: The People Behind The Coordinates

By Alex Andrade-Walz on March 7, 2018 at 9:47 AM

At Spatially, we talk a lot about location. We talk about location in terms of local advertising and where your ad spend will see the greatest return. We talk in terms of site selection and the role of location in brick-and-mortar retail. And, we talk in terms of city planning and the importance of using location intelligence to decide where to build that next park or other public good.

Yet, none of these conversations are truly about location. We’re not talking about a particular place or position, nor are we arguing that any one set of coordinates is superior to any other. We’re talking about the people behind the coordinates.

Location is a lens through which you can gain a new understanding of people. It’s a way of categorizing individuals based on where they live, where they spend their time, and how they interact with the physical world.

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Geofencing Demystified: How To Target Customers On The Go

By Vanhishikha Bhargava on February 22, 2018 at 11:05 AM

With a 61.5% increase in paid social media spend, consumers are being bombarded with promotional messages from every nook and corner. This has resulted in a click-through rate (CTR) of just 0.5% across all ad formats and placements. That’s where geofencing steps in. It is the concept of establishing a virtual fence around a pre-defined geographical area to promote your business.

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Spatially CEO Joins RocksDigital Local Search Expert Panel

By Lisa Lamb on April 13, 2017 at 12:18 PM

Our CEO, Hillit Meidar-Alfi, will be a Local Search Expert Panelist at the upcoming #RocksDigital Marketing Conference on June 29-30 in Addison, Texas. The 2 day event provides business owners, marketing, SEO, search and content professionals with the resources, information, and insights to stay on the forefront on digital marketing. For details on the event visit Rocks Digital.

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