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Should You Include Call-Only Ads in Your Local Advertising Campaign?

By Guest Author on June 11, 2018 at 2:10 PM

Although some people shy away from talking on the phone nowadays, it doesn’t mean call-only ads have no place in your local advertising campaign. Call-only ads are different from AdWords’ call extensions and warrant further research for even the smallest of businesses.

Since calling a representative usually takes less time than looking through rabbit holes of information on a company's website, call-only ads enhance user experience while making your conversion funnel more efficient at the same time.

Plus, phone calls are much more personal than any internet search. So even though talking on the phone may seem old school, is it too archaic to be included in your local advertising campaign? As you’ll come to find out, call-only ads do deserve a callback for your local marketing strategies.

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How To Use Spatially’s Custom Audiences For Rich Demographic Targeting

By Alex Andrade-Walz on April 5, 2018 at 10:15 AM

Today, we’re proud to announce the anticipated release of yet another targeting objective for local advertisers: Custom Audiences.

With Custom Audiences, advertisers can specify exactly who they want to reach in terms of demographic attributes, and Spatially’s self-serve platform will identify and target where these people live and work.

While this may sound familiar to what you can do today with age and gender targeting in Google or Facebook, we’ve taken it one step further.

By using census data and geodemographic segmentation, Spatially allows marketers to pull from a richer tapestry of demographics. Their toolbox now includes previously inaccessible attributes like income, homeownership, education, and insurancevariables that likely matter a lot more to your ideal customer persona than the simple age and gender filters you get out of the box.  

Let’s dive in.

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5 Programmatic Advertising Myths You Need To Stop Believing

By Alex Andrade-Walz on March 29, 2018 at 10:39 AM

Often touted as a panacea or the future of marketing, programmatic advertising seems to be on everyone’s minds these days.

At the same time, there’s a lot of misinformation out there and a general sense of confusion around what it means to be programmatic. Brands of all sizes are jumping to programmatic without a clear understanding of the risks involved or the types of businesses for which programmatic makes sense.

To help you evaluate programmatic, we’ve debunked a few of the most common misconceptions around programmatic.

Topics: programmatic PPC
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Geofencing for Recruiters: Reach The Right Job Candidates For Less

By Alex Andrade-Walz on March 26, 2018 at 10:49 AM

Identifying and recruiting top talent can feel like a pay-to-play game. With every employer and staffing firm fighting for the same unicornsthe same full-stack developers and the same Ivy League MBAsit can be a challenge to get in front of these high-demand candidates before they’re swooped up. Job placement sites like LinkedIn and Indeed have happily stepped up to the challenge, offering recruiters the ability to jump straight to the head of the queue with premium listings... at premium costs.

But what about the employers and staffing firms that can’t shell out thousands to fill a role?

That’s where geofencing comes in.

Geofencing provides recruiters a way to bypass both premium listings and LinkedIn’s notoriously pricey job-title-targeting. It offers a level playing field for startups, small businesses, and the Fortune 500 alike. And it offers the opportunity to get in front of the perfect candidate for any job description.

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10 Reasons Why Google Rejected Your Ad

By Alex Andrade-Walz on February 16, 2018 at 12:51 PM

Did you launch your big Google AdWords campaign only to find out, hours later, that Google rejected your new ad? If so, here’s what you have to know to resolve the issue and ensure that it doesn’t happen again.

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How Small Businesses Can Use Geo-Conquesting To Undercut Competitors

By Alex Andrade-Walz on December 19, 2017 at 11:35 AM

It’s a dog-eat-dog world. When it comes to growing market share, more often than not, that means stealing it from another competitor. One business's gain is another's loss.

In local SEO and advertising, everything is relevant. It’s not enough simply to rank on Google and Yelp; you want to outrank than your competitors. It’s not enough to bid on your keywords; you want to outbid your competitors to get a top position and the lion’s share of the clicks.

Of course, outranking or outbidding an established competitor is easier said than done, particularly if you find yourself playing the cash-strapped underdog. Without the brand recognition to compete on mindshare, the budget to compete on marketing spend, or the SEO partnerships and content machines to compete for organic search traffic, small businesses often crumble under the pressure of competing with established leaders in a battle of Goliath proportions.

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Facebook Ads or Google Ads: Where Should You Be Advertising?

By Alex Andrade-Walz on December 7, 2017 at 5:20 PM

Torn between advertising on Facebook or Google AdWords? We’re here to help you out.

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Calculating Your Advertising Budget: A First-Time Advertiser's Guide

By Alex Andrade-Walz on November 16, 2017 at 5:11 PM

As a small business, a dollar saved is a dollar earned. A dollar invested, however, may just the key to growing your business.

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