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How To Use Spatially’s Custom Audiences For Rich Demographic Targeting

By Alex Andrade-Walz on April 5, 2018 at 10:15 AM

Today, we’re proud to announce the anticipated release of yet another targeting objective for local advertisers: Custom Audiences.

With Custom Audiences, advertisers can specify exactly who they want to reach in terms of demographic attributes, and Spatially’s self-serve platform will identify and target where these people live and work.

While this may sound familiar to what you can do today with age and gender targeting in Google or Facebook, we’ve taken it one step further.

By using census data and geodemographic segmentation, Spatially allows marketers to pull from a richer tapestry of demographics. Their toolbox now includes previously inaccessible attributes like income, homeownership, education, and insurancevariables that likely matter a lot more to your ideal customer persona than the simple age and gender filters you get out of the box.  

Let’s dive in.

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Spatially Awarded the Seal of Trust in Digital Marketing

By Hillit Meidar-Alfi on March 15, 2018 at 10:14 AM

We are excited to announce Spatially has received the prestigious Local Search Association (LSA) Certification, the seal of trust in digital marketing.

We hear it from our customers all the timethey feel bombarded by vendors and don’t know who to trust. Many felt burned by an agency or over-promised by a solutions provider. Others approach Facebook and Google with an air of skepticism, not sure what to make of the stories of clicks fraud and bots behind these walled gardens.

From day one, we set out to be different. We wanted to lead with trust and transparency.

Topics: Spatially LSA
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Introducing Spatially Labs

By Jose Balius on March 12, 2018 at 1:35 PM

Today, we’re excited to officially announce the open beta release of Spatially Labs.

Spatially Labs is a new suite of tools designed to help developers visualize and analyze their data spatially. These include:

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What's New In Spatially Ads

By Jose Balius on December 11, 2017 at 5:40 PM

You asked. We listened.

Since we first announced our local advertising product suite, our customers have been our north star when it comes to prioritizing features and building a product that meets the needs of small businesses and agencies everywhere. Your feedback and suggestions have proved invaluable in determining our roadmap; and in turn, our team has worked diligently to better meet your needs.

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Introducing population segmentation with Spatially's Localgraphics™

By Lisa Lamb on June 14, 2017 at 9:48 AM

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Spatially's APIs Are Now Available for Licensing

By Lisa Lamb on May 25, 2017 at 9:05 AM

Spatially is pleased to announce our new product suite of APIs available for license. Our APIs provide market and analytical insights and metrics to enhance product offerings and knowledge provided by websites, marketers, agencies and other media outlets that focus on geospatial data, so you can achieve better marketing results. Spatially APIs can be licensed as packages or individually.

VISIT API GALLERY

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Seattle, We’ve Got You Covered!

By Lisa Lamb on April 11, 2017 at 6:03 PM

We are happy to announce that we have recently added the Seattle metro to Spatially’s growing geographical coverage - as we continue towards our goal of full U.S. coverage by the year’s end.

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Spatially CEO, Hillit Meidar-Alfi, Will Be Speaking at StreetFight Summit 2017

By Lisa Lamb on March 24, 2017 at 5:42 PM

We are excited to announce that Hillit will be speaking at this year’s StreetFight Summit 2017 - discussing new technology and developments in location search and analytics. Also joining Hillit will be members of Spatially’s Business Development and Marketing teams. We’re looking forward to meeting everyone and lots of hyperlocal + MarTech talk. Let us know if you’ll be there! http://streetfightmag.com/street-fight-summit-2017/

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