When it comes to fitness marketing, it’s hard to find a better channel than search advertising on Google AdWords. It’s the one channel where customers are primed and ready to hear about your offerings. You don’t have to create education around the value of daily exercise or try to win over those who are members at competing fitness centers. Through Google AdWords, you have a front row audience of only those who are actively searching for a new gym to join.
And this, in the hands of the right advertiser, is powerful.
Search advertising can provide a steady stream of new members at a very attractive price—letting you spend less time thinking about marketing and more time running your business.
But how do you run an effective Google AdWords campaign?