Behavioral PPC Targeting in Spatially

Target where it matters most with behavioral targeting

Our most common use case, Behavioral Targeting merges the physical and digital worlds to help advertisers target consumers based on their offline behaviors. We aggregate and analyze millions of GPS signals to show businesses a comprehensive view of where their most probable customers spend their time. We’ll then help you trace them back to their home and work locations and engage them at key points throughout the customer journey.

Behavioral Targeting lets you:

  • Target customers observed in or near your business location—even after they leave the immediate area.

  • Engage consumers known to visit relevant points of interest, such as students visiting a local college campus, stock traders commuting to the financial district for work, or tourists visiting a local landmark before heading back to their hotels.

  • Communicate with customers who regularly shop at a complementary business closely tied to your own.

  • Reach nightlife lovers observed to be out-and-about in the late evening and early morning. 

Most popular with: Brick-and-Mortar Retail, Consumer Services, Restaurants

Target the locations and names of your top competitors

Steal market share with competitor targeting

Looking to uproot a competitor? Tap into spatial behaviors to identify, engage, and convert their most probable customers. With Spatially, all you have to do it type in the address of a competitor, and we’ll show you where individuals that spend time near their location tend to live and work based on observed GPS data. You can then engage these consumers with new customer discounts and comparative advertising to win their business.

Competitor Targeting lets you:

  • Conduct competitive research by analyzing those neighborhoods your competitors get the most business from.

  • Engage your competitor’s most probable customers, both while they’re visiting your competitor and after they’ve left.

Most popular with: Auto Dealers, Gyms & Fitness Centers

Engage event attendees with digital local advertising

Get in front of event or tradeshow attendees with event marketing

For many marketers, industry events are the crème de la crème of customer segmentation. In one venue, you have hundreds or even thousands of like-minded potential buyers. By targeting that venue, you can get in front of all of these prime consumers—all without shelling out for a sponsorship.

Event Marketing lets you:

  • Get in front of attendees of an event, conference, or tradeshow related to your products or services.

  • Drive event attendees to visit your booth or seminar.

  • Grow RSVPs for your own events by targeting the immediate neighborhood of a venue in the days or weeks leading up to your event.

  • Stay top-of-mind with attendees throughout a multi-day event by targeting local airports and recommended hotels.

Most popular with: B2B, Franchises, Niche Products & Services 

Lure in local customers with intelligence geofencing

Capture local consumers and window shoppers with intelligent geofencing

Ever wish you could encourage those passing by your business to stop on in? With geofencing, you can. Simply draw a bubble around your physical location(s) and set a distance radius to reach consumers within a specified number of miles.

Geofencing can also be used to target key points on the map, such as all of the schools in your area or corporate campuses you’re looking to sell to or poach from.

Geofencing lets you:

  • Lure in consumers passing by your business.

  • Target consumers as they visit key points of interest indicative of buyer intent.

  • Draw a geofence around competitor’s locations to target customers currently visiting their location (geo-conquesting).

  • Advertise to specific neighborhoods and locations where you believe you’ll see the greatest conversion. 

Most popular with: Auto Dealers, Bars, Brick-and-Mortar Retail, Consumer Services, Restaurants, Tourism

Remarket store visitors and customer lists with Spatially Ads

Build customer loyalty through remarketing

Remarketing (Customer Upload) allows advertisers to engage current or past customers. Simply upload a list of customer addresses, and we’ll help you target their home locations. If you don’t have customer data on hand, we can also help you identify your customers by analyzing mobile and GPS data to see who has been frequently observed in or near your location.

Remarketing lets you:

  • Reach current customers with loyalty programs, discounts, and other communications.

  • Target a list of past or churning customers with a renewal or re-engagement campaign.

  • Visualize where your customers live and cluster to identify possible sites for expansion.

Most popular with: Gyms & Fitness Centers, Healthcare Professionals, Real Estate Professionals, Retail

Advanced Use Cases

The following use cases are being beta tested by our managed service clients before rolling out to our self-service product:

Build your own audiences based on demographic, psycographic, and spatial attributes

Define your own personas with customer audiences

Feel confident about how well you know your customers? Our Custom Audience Builder lets you lead the way in identifying those demographic, socioeconomic, and psychographic factors that best represent your target audience. We’ll then use geodemographic segmentation to help you find customers that fit your mold.

Custom Audiences let you:

  • Reach the areas best match your target customer, in terms of land use, household value, education, racial/ethnic composition, political affiliation, and other demographic attributes.

  • Target people based on offline and spatial behaviors, such as consumers observed visiting art galleries or shopping at Whole Foods.

Most popular with: E-Commerce, Financial Services, Lawyers, Political Campaigns, Service Area Businesses (Plumbers, HVAC)

Use data science to highlight and test your next opportunity

Plan your next chapter with split testing and lookalike audiences

Starting to saturate your immediate market? Looking to expand into a new location? Our in-house spatial science team can help you identify your next market segment or select your next site location based on predicted returns. We’ll analyze your existing customer base or ideal persona against thousands of potential locations to find the top candidates for your next location or audience. We’ll then work with you to run campaigns to test the level of interest and engagement for each candidate to help you assemble a rank order of new opportunities for your business.

Lookalike audiences let you:

  • Plan your next business location with confidence, using geodemographic segmentation to find the areas most popular with your target customers.

  • Find untapped markets that share key attributes with your current customers.

  • Leverage data to compare the return on investment of possible new opportunities, including new audience segments, new product offerings, and new stores or locations.

Most popular with: Franchises, Growth-Stage Companies, Multi-Location Businesses

 

Unlock the Power of Location with Spatially

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