No field of business can be successful without marketing. This is especially true today when marketing became both highly effective and highly accessible through the Internet. The health industry has completely revolutionized the way that they are presenting themselves to the public, especially now when corrective medical procedures are so popular and sought after.
Particularly as a small business owner, it’s essential you understand who you’re marketing to. Who’s interested in your products? Who identifies with your brand? What sort of language, personality, and imagery best resonates with your ideal audience? These are all questions you need to answer - because otherwise, your business probably won’t grow beyond ‘small.’
It should be no surprise that legal is one of the most regulated industries out there. Those hoping to market their firm need not only adhere to the rules of Facebook, Google, and other digital ad networks, but those of the American Bar Association as well -- which can vary significantly from state to state.
To make it a little easier, we’ve summarized the top hurdles our legal clients have ran into along with a few tips to make sure your ads are in compliance.
There are several aspects that compose a successful Facebook Ads campaign. It's important to set up your ads properly and constantly measure and test your ads to improve your results.
Thanksgiving has become one of the greatest secular holidays celebrated in the US, a tradition that dates back to George Washington who declared Thursday, November 26, 1789 as a day of public thanksgiving and prayer. Thanksgiving Day has been formalized as an annual holiday in the United States in 1863 starting the tradition of the fourth Thursday in November and anchored with a weekend. While rooted as a harvest festival, today Thanksgiving has expanded in scope to include football games, parades, massive amounts of delicious high-calorie food, shopping and gathering of family and friends. And did we mention the marketing?
In today’s digital world, many companies discount the value of direct mail marketing campaigns. Those companies are actively losing potential business. Direct mail is absolutely still a highly viable marketing tool that garners a great deal of business for companies that execute it properly. In fact, people are about 4x more likely to open a piece of direct mail versus an email.
For decades, legal advertising has looked the same. Hard working law firms stow away hundreds of thousands of dollars in their ad budget, cross their fingers and then buy up billboards at busy intersections with their names printed in big ink. It’s a strategy that’s great for the ego, less so for real returns.
While this strategy is far from effective, it has stood the test of time because many lawyers have been sold to believe that, “It’s the only way”.
Let’s face it. We live in a dog-eat-dog world.
As soon as one store drops its prices, another is sure to follow suit. As soon as one finds success on a new advertising channel, rival brands will flock into to piggyback off its success.
Whether you’re the first mover or an emerging challenger, staying on top of your competitors offers a treasure trove of vicarious learning. A quick search can save you thousands of dollars in testing and help you immediately identify what works, what doesn’t, and what your competitors are doing that you can do even better.
And the best part? You don’t have to be 007 to deconstruct what your competitors are doing with their marketing. It just takes a few quick searches and some interpretation, both of which we’ll walk you through in the remainder of this post.
If you’re like most marketing agencies we’ve encountered, you have one of two challenges: 1) getting more clients, and 2) managing the needs of an ever-growing client portfolio. Fortunately, Spatially’s advertising technology helps with both.
Here’s why we (and the many marketing and advertising agencies we work with) think AdTech and agencies are a match made in heaven: