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Digital Marketing in the Health Industry: Everything You Need to Know in 2019

By Guest Author on March 11, 2019 at 12:39 PM

No field of business can be successful without marketing. This is especially true today when marketing became both highly effective and highly accessible through the Internet. The health industry has completely revolutionized the way that they are presenting themselves to the public, especially now when corrective medical procedures are so popular and sought after.

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Getting Started With Demographic Research

By Guest Author on February 15, 2019 at 3:17 PM


Particularly as a small business owner, it’s essential you understand who you’re marketing to. Who’s interested in your products? Who identifies with your brand? What sort of language, personality, and imagery best resonates with your ideal audience? These are all questions you need to answer - because otherwise, your business probably won’t grow beyond ‘small.’

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The ABA Rules on Attorney Advertising: What You Can & Can't Do

By Alex Andrade-Walz on January 8, 2019 at 11:11 AM

It should be no surprise that legal is one of the most regulated industries out there. Those hoping to market their firm need not only adhere to the rules of Facebook, Google, and other digital ad networks, but those of the American Bar Association as well -- which can vary significantly from state to state.

To make it a little easier, we’ve summarized the top hurdles our legal clients have ran into along with a few tips to make sure your ads are in compliance.

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How to Create a Successful Ad Campaign on Facebook Ads

By Matthew Griffin on November 21, 2018 at 11:36 AM

There are several aspects that compose a successful Facebook Ads campaign. It's important to set up your ads properly and constantly measure and test your ads to improve your results.

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George Washington, the master digital marketer

By Hillit Meidar-Alfi on November 20, 2018 at 5:40 PM

Thanksgiving has become one of the greatest secular holidays celebrated in the US, a tradition that dates back to George Washington who declared Thursday, November 26, 1789 as a day of public thanksgiving and prayer. Thanksgiving Day has been formalized as an annual holiday in the United States in 1863 starting the tradition of the fourth Thursday in November and anchored with a weekend.  While rooted as a harvest festival, today Thanksgiving has expanded in scope to include football games, parades, massive amounts of delicious high-calorie food, shopping and gathering of family and friends. And did we mention the marketing?

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The Ultimate Guide to Direct Mail Marketing

By Guest Author on November 19, 2018 at 3:34 PM

In today’s digital world, many companies discount the value of direct mail marketing campaigns. Those companies are actively losing potential business. Direct mail is absolutely still a highly viable marketing tool that garners a great deal of business for companies that execute it properly. In fact, people are about 4x more likely to open a piece of direct mail versus an email.

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Why Do Lawyers Need SEO & Content Marketing?

By Cole Schafer on November 14, 2018 at 4:43 PM

For decades, legal advertising has looked the same. Hard working law firms stow away hundreds of thousands of dollars in their ad budget, cross their fingers and then buy up billboards at busy intersections with their names printed in big ink. It’s a strategy that’s great for the ego, less so for real returns.

While this strategy is far from effective, it has stood the test of time because many lawyers have been sold to believe that, “It’s the only way”.


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What’s A Good CPC For My Industry?

By Alex Andrade-Walz on November 14, 2018 at 2:13 PM

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How To See What Your Competitors Are Advertising

By Alex Andrade-Walz on November 7, 2018 at 5:21 PM

Let’s face it. We live in a dog-eat-dog world.

As soon as one store drops its prices, another is sure to follow suit. As soon as one finds success on a new advertising channel, rival brands will flock into to piggyback off its success.

Whether you’re the first mover or an emerging challenger, staying on top of your competitors offers a treasure trove of vicarious learning. A quick search can save you thousands of dollars in testing and help you immediately identify what works, what doesn’t, and what your competitors are doing that you can do even better.

And the best part? You don’t have to be 007 to deconstruct what your competitors are doing with their marketing. It just takes a few quick searches and some interpretation, both of which we’ll walk you through in the remainder of this post.

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5 Ways Spatially Can Help Agencies

By Alex Andrade-Walz on October 31, 2018 at 6:59 PM

If you’re like most marketing agencies we’ve encountered, you have one of two challenges: 1) getting more clients, and 2) managing the needs of an ever-growing client portfolio. Fortunately, Spatially’s advertising technology helps with both.

Here’s why we (and the many marketing and advertising agencies we work with) think AdTech and agencies are a match made in heaven:

Topics: Spatially agency
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Legal Marketing Metrics: Part 2 - Opportunity Indicators

By Alex Andrade-Walz on October 26, 2018 at 3:55 PM

Last week, we kicked off a new series on legal marketing metrics with an in-depth look at four revenue-focused metrics that offer a high-level assessment of how your campaigns are performing, in terms of both qualified leads and revenue.

This time around, we’re looking at four underappreciated metrics that can serve as a valuable north start in the day-to-day management and optimizations of your legal advertising campaigns. These aren’t the ROI metrics that the partners of the firm will ask about -- but they are the levers you can pull to grow ROI.

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8 Effective Tips for Your Online Holiday Marketing Ad Campaigns ⛄️ 🌟

By Bruna Indalecio on October 25, 2018 at 2:18 PM

As a business owner, you may think it's a bit too early to start crafting your holiday marketing plan, but as Walmart and Target stores are filling their aisles with Christmas decorations even before Halloween comes, it is also smart for small businesses to get into the holiday spirit.

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Do Facebook Ads Work For Lawyers?

By Alex Andrade-Walz on October 22, 2018 at 11:40 AM

When it comes to digital marketing channels for lawyers, Google search ads have long reigned supreme. And it’s easy to see why: They’re a safe bet. If someone is actively searching for a lawyer, they’re going to make a pretty good lead.

But what about the other major player in the advertising duopoly? With 20% of the global advertising market share, Facebook’s advertising platform is a force to be reckoned with and clearly works for many industries… is law one of them?

Let’s dive in.

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Legal Marketing Metrics: Part 1 - Key Performance Indicators

By Alex Andrade-Walz on October 18, 2018 at 10:37 AM

CPC, CPM, CTR… the advertising business has no shortage of three-letter acronyms. Heck, we even have a three-letter acronym for three-letter acronyms: TLAs.

We set out to make sense of the jargon in a new three-part blog series. Over the next couple weeks, we’ll break down the eight metrics every legal marketer should know and shed light on another four often-touted metrics that matter little more than your decision of what you want for lunch.

Here it goes, starting with our favorites: Quality Leads, Return On Ad Spend, Cost Per Lead, and the two Conversion Ratios.

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Mobile Geofencing: The Next Big Thing In Legal Advertising

By Alex Andrade-Walz on October 11, 2018 at 5:16 PM

For many lawyers, search advertising is a necessary evil.

You know you need to do it as—well, let’s face it—all of your competitors are already advertising on Google, and a whopping 76% of consumers go straight to the search engine giant when researching their legal options.

But you also know that jumping on the Google bandwagon will almost certainly burn a hole in your wallet. With every lawyer and her dog bidding on the same keywords and prominent search placements going to the highest bidder, it can cost hundreds of dollars to get your ad on the first results page.

Fortunately for you, the legal industry also has some of the highest margins, so a couple hundred spent on acquiring a lead can still be a great investment as long as that lead converts into a client.

So how do you ensure that your money’s well spent?

With geofencing.

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Could Location be the Future of Advertising?

By Alex Andrade-Walz on August 22, 2018 at 1:47 PM

“The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology .”  – Jeff Bezos
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Ad Agencies of the Future: 4 Ways Agencies Are Innovating in a Darwinian World

By Alex Andrade-Walz on August 14, 2018 at 10:57 AM

***This is the second part of a 3 part series. If you enjoy starting books several chapters in, keep reading. But, if you’re one for beginnings and ends, you might want to read this first.

Whenever you find yourself on the side of the majority, it is time to pause and reflect.” – Mark Twain


How advertisers are differentiating themselves through tech, data and venture capital to not just stay in business but thrive.

R/GA, in a sense, is an advertising agency. Its industry-leading team has created award-winning work for some of the world’s biggest (and coolest) brands like Air Jordan, LEGO, and Beats by Dr. Dre. We would name more, but the list would probably take up the remainder of this article.

Yet, to pigeon-hole R/GA as strictly an advertising agency would be an injustice to the organization that is constantly changing, morphing, and transforming several steps ahead of the rest of the world.

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Is Advertising in the Midst of a Renaissance or a Revolution?

By Alex Andrade-Walz on August 8, 2018 at 8:32 AM

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  – John Wanamaker


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What Location, Coffee Shops, and Sabertooth Tigers Can Teach You About Landing More Paying Customers

By Alex Andrade-Walz on July 18, 2018 at 1:38 PM


10,000 years ago, the world was a much more dangerous place, and so we formed tribes to protect ourselves from starving to death, becoming a tiger’s next meal, or being attacked by neighboring invaders.

As these tribes grew, they began speaking in the same tongue, eating the same foods, enjoying the same things and sharing the same beliefs –– thus culture was formed.

Today we no longer have to worry about being eaten by a sabertooth. In fact, for most of us, our biggest daily concern is successfully hunting down an elusive Wi-Fi password.

Yet, regardless of the fact that the world is much safer than it once was, we still find ourselves forming tribes… a phenomenon that is extremely important to be aware of if you are a marketer or business owner.


Why tribes matter for brands of all shapes and sizes.

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How Spatially's Online Ad Targeting Works

By Bruna Indalecio on July 16, 2018 at 1:36 PM

So you decided it's time to advertise your business online. With so many options of platforms, ad types and targeting it can be hard to know where to start from. With that in mind, Spatially combined location intelligence with an easy-to-use advertising platform. We also incorporated four targeting methods to get your message to the right people at the right time.

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Spatially is now a Google Partner

By Alex Andrade-Walz on June 14, 2018 at 9:48 AM

After a third-party review of our performance history and client results, we’re thrilled to announce that Spatially has been named an official Google Partner.

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Should You Include Call-Only Ads in Your Local Advertising Campaign?

By Guest Author on June 11, 2018 at 2:10 PM

Although some people shy away from talking on the phone nowadays, it doesn’t mean call-only ads have no place in your local advertising campaign. Call-only ads are different from AdWords’ call extensions and warrant further research for even the smallest of businesses.

Since calling a representative usually takes less time than looking through rabbit holes of information on a company's website, call-only ads enhance user experience while making your conversion funnel more efficient at the same time.

Plus, phone calls are much more personal than any internet search. So even though talking on the phone may seem old school, is it too archaic to be included in your local advertising campaign? As you’ll come to find out, call-only ads do deserve a callback for your local marketing strategies.

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Location Intelligence: A Quick Guide for Modern-Day Businesses

By Bruna Indalecio on May 23, 2018 at 3:02 PM

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Get Visible in 2018 with Google My Business

By Guest Author on April 12, 2018 at 10:22 AM

Every business owner knows that if they want to be visible, they need to be where their target audience is. Right now, almost everyone is on the internet. With over 3.5 billion Google searches a day, it’s time to hop on the SEO bandwagon if you haven’t already.

If you have a physical location you’re trying to promote, local SEO will be your best friend in attracting customers. After all, what’s one of the first things people do when looking for a place of business that’s close by? They google it.

However, if you’re not optimized for the web, your store won’t even show up on the map. So what’s a person to do if she doesn’t have a decent amount of quality backlinks but needs their business to be up and running as soon as possible?

Enter Google My Business.

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18 Local Advertising Stats Every Marketer Needs to Know in 2018

By Alex Andrade-Walz on April 10, 2018 at 12:22 PM

Local advertising is no longer just for small business. Multinational conglomerates, political candidates, and e-commerce giants are all turning to local advertising as a means of better segmenting their audiences in order to contextually relevant messages that resonate with a local market.

Around the world, we’re seeing a shift from a “one-size-fits-all” approach to marketing to a people-based approach rooted in physical location.

And for good reason.

Local advertising offers brands a superior ROI and better addresses the needs of an increasingly mobile and on-the-go consumer. It appeals to a sense of urgency inherent to local search, and it helps marketers cut through the noise with a personalized touch.

But don’t take our word for ithere are 18 local advertising stats that shed a little light on local’s past, present, and future:

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How to Create a Successful Ad Campaign on Google Ads

By Bruna Indalecio on April 9, 2018 at 11:10 AM

There are several aspects that compose a successful Google Ads campaign. It's important to set up your ads properly and constantly measure and test your ads to boost your results.

For text ads, the most common ad format on Google, there are four main components for ad creation: keywords, ad copy, landing page, and targeting. For display and search ads alike, keywords, targeting, and landing page experience are vital, as well as the content of your ad, which is determined by the ad format of your choosing: plain text ads, banners, or rich media. Let's see how these elements can impact the quality of your ad:

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How To Use Spatially’s Custom Audiences For Rich Demographic Targeting

By Alex Andrade-Walz on April 5, 2018 at 10:15 AM

Today, we’re proud to announce the anticipated release of yet another targeting objective for local advertisers: Custom Audiences.

With Custom Audiences, advertisers can specify exactly who they want to reach in terms of demographic attributes, and Spatially’s self-serve platform will identify and target where these people live and work.

While this may sound familiar to what you can do today with age and gender targeting in Google or Facebook, we’ve taken it one step further.

By using census data and geodemographic segmentation, Spatially allows marketers to pull from a richer tapestry of demographics. Their toolbox now includes previously inaccessible attributes like income, homeownership, education, and insurancevariables that likely matter a lot more to your ideal customer persona than the simple age and gender filters you get out of the box.  

Let’s dive in.

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The Basics of Google Ads: How It Works and How to Use It to Advertise Your Business

By Bruna Indalecio on April 4, 2018 at 9:00 AM

Google Ads is an online advertising platform where advertisers pay to display search ads, banners, rich media, product listings, and video content within Google and its network of millions of partner sites and apps.

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5 Programmatic Advertising Myths You Need To Stop Believing

By Alex Andrade-Walz on March 29, 2018 at 10:39 AM

Often touted as a panacea or the future of marketing, programmatic advertising seems to be on everyone’s minds these days.

At the same time, there’s a lot of misinformation out there and a general sense of confusion around what it means to be programmatic. Brands of all sizes are jumping to programmatic without a clear understanding of the risks involved or the types of businesses for which programmatic makes sense.

To help you evaluate programmatic, we’ve debunked a few of the most common misconceptions around programmatic.

Topics: PPC programmatic
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Geofencing for Recruiters: Reach The Right Job Candidates For Less

By Alex Andrade-Walz on March 26, 2018 at 10:49 AM

Identifying and recruiting top talent can feel like a pay-to-play game. With every employer and staffing firm fighting for the same unicornsthe same full-stack developers and the same Ivy League MBAsit can be a challenge to get in front of these high-demand candidates before they’re swooped up. Job placement sites like LinkedIn and Indeed have happily stepped up to the challenge, offering recruiters the ability to jump straight to the head of the queue with premium listings... at premium costs.

But what about the employers and staffing firms that can’t shell out thousands to fill a role?

That’s where geofencing comes in.

Geofencing provides recruiters a way to bypass both premium listings and LinkedIn’s notoriously pricey job-title-targeting. It offers a level playing field for startups, small businesses, and the Fortune 500 alike. And it offers the opportunity to get in front of the perfect candidate for any job description.

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Spatially Awarded the Seal of Trust in Digital Marketing

By Hillit Meidar-Alfi on March 15, 2018 at 10:14 AM

We are excited to announce Spatially has received the prestigious Local Search Association (LSA) Certification, the seal of trust in digital marketing.

We hear it from our customers all the timethey feel bombarded by vendors and don’t know who to trust. Many felt burned by an agency or over-promised by a solutions provider. Others approach Facebook and Google with an air of skepticism, not sure what to make of the stories of clicks fraud and bots behind these walled gardens.

From day one, we set out to be different. We wanted to lead with trust and transparency.

Topics: Spatially LSA
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5 Ways To Grow Your Business With Location Intelligence

By Tali Love on March 14, 2018 at 12:19 PM

Location data and analytics are helping businesses grow in a number of ways, from forecasting the ROI of new opportunities to helping marketers better understand their customers. With location insights, business owners are able to create strategic marketing plans and maximize their ad spend with confidence and ease.

No longer do companies need large GIS (geographic information systems) teams to tap into the value of location intelligence, as innovations in data aggregation and analysis have democratized much of what previously required a specialized data science team.

Savvy business owners are positioning themselves to be ahead of the mark by utilizing location data to create a competitive advantage for themselves and make better business decisions with fewer risks.

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Introducing Spatially Labs

By Jose Balius on March 12, 2018 at 1:35 PM

Today, we’re excited to officially announce the open beta release of Spatially Labs.

Spatially Labs is a new suite of tools designed to help developers visualize and analyze their data spatially. These include:

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Geodemographic Segmentation: The People Behind The Coordinates

By Alex Andrade-Walz on March 7, 2018 at 9:47 AM

At Spatially, we talk a lot about location. We talk about location in terms of local advertising and where your ad spend will see the greatest return. We talk in terms of site selection and the role of location in brick-and-mortar retail. And, we talk in terms of city planning and the importance of using location intelligence to decide where to build that next park or other public good.

Yet, none of these conversations are truly about location. We’re not talking about a particular place or position, nor are we arguing that any one set of coordinates is superior to any other. We’re talking about the people behind the coordinates.

Location is a lens through which you can gain a new understanding of people. It’s a way of categorizing individuals based on where they live, where they spend their time, and how they interact with the physical world.

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The Ultimate Guide to Fitness Marketing on Google AdWords

By Alex Andrade-Walz on March 1, 2018 at 10:52 AM

When it comes to fitness marketing, it’s hard to find a better channel than search advertising on Google AdWords. It’s the one channel where customers are primed and ready to hear about your offerings. You don’t have to create education around the value of daily exercise or try to win over those who are members at competing fitness centers. Through Google AdWords, you have a front row audience of only those who are actively searching for a new gym to join.

And this, in the hands of the right advertiser, is powerful.

Search advertising can provide a steady stream of new members at a very attractive price—letting you spend less time thinking about marketing and more time running your business.

But how do you run an effective Google AdWords campaign?

By replicating what works.

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What Can and Can’t You Do with Political Advertising on Facebook?

By Alex Andrade-Walz on February 26, 2018 at 2:27 PM

As the 2018 midterm elections approach in the United States, digital political advertising is hot on the minds of candidates, campaign managers, and political action committees (PACs) throughout the country. In increasing numbers, politicians are turning away from traditional media channels and toward digital and social networks like Facebook as a means to better reach their voters.

As digital budgets grow, however, so do the regulations surrounding digital political advertising. What was once considered unchartered territory is now one of the hottest subjects of debate, as public interest groups and government agencies alike scramble to apply the same regulations that govern traditional media to the digital world.

Here's what all of this regulation meansand what advertisers can and cannot do within the current policies.

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Geofencing Demystified: How To Target Customers On The Go

By Vanhishikha Bhargava on February 22, 2018 at 11:05 AM

With a 61.5% increase in paid social media spend, consumers are being bombarded with promotional messages from every nook and corner. This has resulted in a click-through rate (CTR) of just 0.5% across all ad formats and placements. That’s where geofencing steps in. It is the concept of establishing a virtual fence around a pre-defined geographical area to promote your business.

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10 Reasons Why Google Rejected Your Ad

By Alex Andrade-Walz on February 16, 2018 at 12:51 PM

Did you launch your big Google Ads campaign only to find out, hours later, that Google rejected your new ad? If so, here’s what you have to know to resolve the issue and ensure that it doesn’t happen again.

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Is Local Advertising Right For My Business?

By Vanhishikha Bhargava on February 12, 2018 at 7:06 AM

Wondering if local advertising is right for your business? If you can answer 'yes' to any of the questions below, it just might be the marketing solution you've been looking for.

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AdWords, AdWords Express and AdWords Agencies - Oh My!

By Vanhishikha Bhargava on January 30, 2018 at 1:17 PM

As a small business owner, you know you need to be advertising on Google in order to get in front of high-intent local searches. With 85% of consumers using search to find local businesses and a staggering 78% of local-mobile searches resulting in offline purchases, search has become a critical element in the health of today’s small business.

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Highlights of Spatially's #ShopLocal Series

By Bruna Indalecio on December 20, 2017 at 10:49 AM

This year, we started a video series to highlight local businesses and the importance of supporting them. Small businesses and brick-and-mortars are our primary customers and partners, so we thought that they deserved to be in the spotlight. Through our #ShopLocal series we've had the chance to meet with several wonderful small business owners and tour their unique stores. It has been great. This experience has given us a brand new prospect on how these businesses operate and what they need in order to succeed—and how we can help them grow.

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How Small Businesses Can Use Geo-Conquesting To Undercut Competitors

By Alex Andrade-Walz on December 19, 2017 at 11:35 AM

It’s a dog-eat-dog world. When it comes to growing market share, more often than not, that means stealing it from another competitor. One business's gain is another's loss.

In local SEO and advertising, everything is relevant. It’s not enough simply to rank on Google and Yelp; you want to outrank than your competitors. It’s not enough to bid on your keywords; you want to outbid your competitors to get a top position and the lion’s share of the clicks.

Of course, outranking or outbidding an established competitor is easier said than done, particularly if you find yourself playing the cash-strapped underdog. Without the brand recognition to compete on mindshare, the budget to compete on marketing spend, or the SEO partnerships and content machines to compete for organic search traffic, small businesses often crumble under the pressure of competing with established leaders in a battle of Goliath proportions.

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Facebook Ads or Google Ads: Where Should You Be Advertising?

By Alex Andrade-Walz on December 7, 2017 at 5:20 PM

Torn between advertising on Facebook or Google AdWords? We’re here to help you out.

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SEO for Small Business

By Bruna Indalecio on December 4, 2017 at 1:28 PM

Why SEO is a Game Changer

There's a lot of talk about SEO—how it can help increase traffic, boost page ranking in search engines and even improve the quality of your online advertising. But what exactly is SEO and how can you use it to your benefit? In this article, we'll cover some of the techniques to improve your overall content and focus on SEO.

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10 Tips to Build Your Small Business Marketing Strategy

By Bruna Indalecio on November 21, 2017 at 9:27 AM

As a small business owner, you may sometimes struggle to handle everything yourself or with the help of a small team. With so many options out there, it can be hard to find which platforms and tools will be a good fit for your small business. Promoting a business and making it grow can be a big challenge, especially when you're starting to build your clientele and getting to know your customers. But there are a few steps you can take to build your marketing strategy. As always, it's important to test, measure, iterate and keep up with the trends. The following tips will help you boost your business promotion and awareness.

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Calculating Your Advertising Budget: A First-Time Advertiser's Guide

By Alex Andrade-Walz on November 16, 2017 at 5:11 PM

As a small business, a dollar saved is a dollar earned. A dollar invested, however, may just the key to growing your business.

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Marketing Food Trucks and Pop-Ups: Top Tips for Mobile and Time-Limited Retailers

By Laura Grey on November 15, 2017 at 5:11 PM

“Available for a limited time only! Hurry in before it’s gone!” Hard-sell hucksters have always used time limitations to their advantage when hawking products. Sure, your business is more sophisticated in your marketing. Still, emphasizing seasonal specials and time-limited offers is a key part of retailing. Knowing that pumpkin-spice products are available only in autumn intensifies customer cravings. A limited offer provides a built-in customer motivator. So it is with time-limited retail locations like food trucks and pop-up shops. Customers know a truck will soon drive off. Pop-up shops will disappear before long. That limited availability builds anticipation. It draws workers, tourists or festival-goers hoping for something different. They offer something special and rare, even if it’s just a well-made Cubano or a perfect bowl of pho. That special quality makes customers feel like they’re special, too. 

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Suggested Keywords For Your Industry: Google Ads for Small Business

By Alex Andrade-Walz on November 6, 2017 at 11:12 AM

For many small businesses, choosing the right keywords is the hardest part of managing local search engine optimization (SEO) or a paid search engine marketing (SEM) on Google Ads. With the right keywords, you’ll be able to drive high-intent consumers straight to your website or storefront and your business will thrive. With the wrong keywords, however, you’ll risk paying for clicks unlikely to yield a conversion and keywords far outside of your daily budget.

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Introducing the #ShopLocalGiveaway: Your Chance to Win $150 in Ad Credit

By Alex Andrade-Walz on November 3, 2017 at 12:50 PM

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Seasonal Marketing for Small Businesses: Use Online Marketing Tools to Keep Competitive

By Laura Grey on November 2, 2017 at 9:50 AM

“It’s the most wonderful time of the year!” That bouncy song plays in holiday ads all season long. It can be a wonderful time for your business, if you make enough sales. But to do that, your brick-and-mortar business must compete with the seasonal marketing power of e-commerce and big brands. How can your business handle that daunting task? By getting your products in front of your ideal customers’ eyes when they’re most interested in what you sell. The best way to do that is with targeted online advertising.

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Right Customer, Right Place, Right Time—Put Them Together with Location-Based Advertising

By Laura Grey on October 25, 2017 at 9:00 AM

Advertising to the right audience is key. Paying to serve mobile ads to people who don’t want or care about your product is a waste of your money. The timeliness of your mobile advertising is also important. You want to catch customers in micro-moments when they’re most eager to buy what you have to sell. When you have a local business, the final piece of the advertising puzzle is location. You need to find customers who spend time in your business area, and you want to reach out to them at times when they’re near you and ready to buy. And that’s where location-based advertising comes in.

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How Small Businesses Can Leverage Location Intelligence

By Laura Grey on October 17, 2017 at 4:26 PM

Spatially Founder Hillit Meidar-Alfi Speaks with 
Building the Future’s
Kevin Horek

Last week, Spatially’s founder and CEO Hillit Meidar-Alfi spoke with Kevin Horek, host of the Building the Future radio show. They discussed ways that small and medium businesses (SMBs) can use location intelligence insights to grow companies and understand customers. Hillit spoke about how this technology helps owners of brick-and-mortar businesses to:

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5 Up-and-Coming Miami Neighborhoods

By Bruna Indalecio on October 6, 2017 at 11:07 AM

Little River, Edgewater, Little Haiti, Upper East Side, Little Havana. These are some of our favorite Miami neighborhoods! Check out why we love them with this infographic:

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The Evolution of Hyperlocal Marketing: Tapping into Spatial Behavior

By Laura Grey and Alex Andrade-Walz on September 29, 2017 at 12:35 PM

How often do you leave home without your phone? Your customers rarely wander more than a few feet from them. Most think their cell phones are sleeping sweetly in their pockets and purses when they’re not being poked or stared at. Actually, mobile devices are constantly busy gathering information to help us when we work, play or shop. Phones follow the routes we take and “see” what shops and services we use. Then they link that data to the websites we search. We show and tell our phones what we’re interested in; they do their best to show us more of it. Noting location is critical to helping us find the people, places, products and information we’re looking for. In turn, marketers have been quick to jump on this opportunity and are ushering in an era of location-based ads. They're leveraging the location data collected by customers' mobile devices to best serve their needs in real-time through the use of hyperlocal marketing.

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Franchise Marketing 101: How to Compete with Online & Local Businesses

By Laura Grey on September 20, 2017 at 11:12 AM

Franchises Have Unique Marketing Concerns and Opportunities

As of 2017, 2.9% of U.S. firms are franchises. That doesn’t sound like much at first. But that means almost 740,000 franchise establishments employ 7.9 million people. Franchises include popular business types from restaurants to car dealerships, grocery stores to gas stations. Franchise businesses have a huge impact on consumers' everyday life. Not surprisingly, franchise marketing has its own special challenges and advantages.

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Boston Insights - Faneuil Hall Marketplace

By Bruna Indalecio on September 8, 2017 at 9:16 AM

Did you know that over 315k people are within a 1-mile radius of the famous Faneuil Hall Marketplace in Boston? Want to check insights on your business areas? Visit spatially.com for a free overview!
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Ouch! Getting to Know Your Customers’ Pain Points

By Laura Grey on September 7, 2017 at 10:16 AM

For most consumers, the pursuit of pleasure isn’t as important as avoiding pain. The constant nagging knowledge that you need to take care of something is like a pebble in your shoe. You can’t enjoy anything else until that pebble is gone. Even shopping for pleasure is a way to avoid the troubles of daily life. It’s often at least as much about making the cares of the day disappear as it is about buying merchandise.

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Breaking the Feast-or-Famine Cycle

By Laura Grey on August 30, 2017 at 9:46 AM

Avoid Slow-Downs—Market Year-Round

Why Promote When Business Is Already Booming?

Congratulations! Your business has taken off. You can hardly keep up with the work. In fact, you’ve let your marketing efforts slip. Sure, you promised you’d spend time updating the company website and posting to social media. You’ll get to that competitive analysis soon. And you’ve got terrific ideas about working with complementary businesses. This week you were going to follow up on leads, develop your ad campaign and answer that invitation to speak. But you’ve just been so busy. Besides, who needs to market when things are going so well?  

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Brick-and-mortar vs e-commerce (infographic)

By Bruna Indalecio on August 25, 2017 at 10:18 AM

Doom-and-gloomers say online retail is crushing local brick-and-mortar businesses. But you know what? Shoppers still rely on them:

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Social Media Marketing Tips for Small Business Success (Part Two)

By Laura Grey on August 23, 2017 at 10:05 AM

Click here to read Part One, which includes advice on engaging customers, effective social media marketing topics and proven ways to make posts attract likes and shares.

Which Social Platforms Should Your Small Business Use?


Once you identify your target customers, you can determine which social media platforms are most likely to attract them. Facebook is used by 68% of Americans (and 79% of online Americans). Three out of four users check Facebook daily, making it the country’s most popular social networking platform. It’s used by more female Internet users (83%) than males (75%), but gets strong engagement from both.

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Social Media Marketing Tips for Small Business Success (Part One)

By Laura Grey on August 17, 2017 at 3:16 PM

Looking to boost your small business' digital presence? We've compiled our favorite social media marketing tips in the first part of our two-part guide.

Update: We just published Part 2 of this guide! Give it a read here

Engage Customers Online for Bigger Profits & Consistent Income

A strong web presence and positive social media marketing can make a big impact on business profits for very little cost. How big an impact? Check these social marketing stats from HubSpot:

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Seattle Insights - Pike Place Market (Infographic)

By Bruna Indalecio on August 17, 2017 at 1:26 PM

Did you know that over 355k people are within a 10-minute drive-time to the famous Pike Place Market area in Seattle? Want to check insights on your business areas? Visit spatially.com for a free overview!

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Competitive Analysis—How to Turn Your Competition’s Behavior to Your Advantage

By Laura Grey on August 9, 2017 at 1:15 PM

What You Don’t Know Can Hurt You

Most business owners agree that competition is a good thing. Sure, it’s tough when the competition underprices your products or outperforms you during your leaner quarters. But people start businesses because they feel they have what it takes to compete and win. Clever small and medium business owners know that if they do their jobs right, they can leverage the research, development, marketing and advertising discoveries of others. They can learn from them, then change course, ride the crest of trends and avoid the rocky waters of bad business decisions.

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Expand Your Market by Building Complementary Business Relationships

By Laura Grey on August 2, 2017 at 9:49 AM

Leverage Your Business Relationships to Attract More Customers (and Money!)

Keeping up with the Joneses, never letting the other guy see you sweat—you know the clichés about keeping up with the competition. Every successful business owner understands the importance of staying aware and ahead of others who run the same race. Yes, you need to know what other businesses in your segment are up to, what works for them and what doesn’t. Differentiating your offerings and customer experiences from theirs is critical. But don’t overlook the value of discovering and understanding complementary businesses as well. Building relationships with these businesses can benefit your customers and increase your profits.

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If You’re Considering Relocating, Model Before You Move

By Laura Grey on July 20, 2017 at 3:50 PM

Test Potential Sites Before You Commit

Your business space is cramped. The landlord won’t make repairs. You’re too far from your target market. There are many reasons why a business might want to move. But moving can be risky and expensive—what if you lose loyal customers? Will you draw enough new customers to make the move worth it? A new location could surprise you with business headaches—poor parking or bad lighting after dark, sparse foot traffic during peak hours, or too many competing businesses nearby and not enough complementary ones. Can a boost from a larger footprint in a thriving part of town balance the cost of the move and possibly greater rent and utility costs?

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How to Deal with a Less-than-Ideal Location

By Laura Grey on July 6, 2017 at 3:37 PM

A great business location is like a great marketing campaign: it drives foot traffic, increases visibility and boosts sales. But prime real estate is pricey, and moving to a hotter spot is not always an option. So how can you build a flourishing business in a less-than-enviable space? You have many options, from the old-fashioned (better signage, branded giveaways) to tech-savvy (using social media and optimizing search engine results) to cutting-edge (using location analytics to pinpoint marketing and advertising efforts). Every location has something to offer—it comes down to recognizing the benefits and putting those insights to work for you. Here’s a quick overview of top tips to help make even an awkward business location work for you.

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Street Fight Summit 2017 - How Local Data Is Innovating to Connect Online and Offline

By Lisa Lamb on June 23, 2017 at 4:18 PM

Spatially’s Owner and CEO, Hillit Meidar-Alfi, participated in the Street Fight Summit 2017, alongside Duncan McCall, CEO of Place IQ, and Antonio Tomarchio, CEO of Cuebiq, speaking about how local data can connect online and offline.

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Introducing population segmentation with Spatially's Localgraphics™

By Lisa Lamb on June 14, 2017 at 9:48 AM

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Spatially's APIs Are Now Available for Licensing

By Lisa Lamb on May 25, 2017 at 9:05 AM

Spatially is pleased to announce our new product suite of APIs available for license. Our APIs provide market and analytical insights and metrics to enhance product offerings and knowledge provided by websites, marketers, agencies and other media outlets that focus on geospatial data, so you can achieve better marketing results. Spatially APIs can be licensed as packages or individually.


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Product-Market-Location Fit, a Key Metric to Evaluate and Compare Business Areas Launched Today!

By Lisa Lamb on May 18, 2017 at 8:23 AM

Spatially launched Product-Market-Location Fit (PML Fit) today, a proprietary metric that quantifies the general suitability of any U.S. Business Area to a specific business type. With PML Fit, businesses will now have the ability to evaluate and compare multiple or individual Business Areas in a metro.


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Insights into How Boston Grad 🎓 Season Affects Local Businesses

By Lisa Lamb on May 11, 2017 at 11:03 AM

Source: Boston Globe

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Don't Miss This Week's #SmallBusinessWeek Events in Boston ✅

By Lisa Lamb on April 30, 2017 at 7:01 PM

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Make the Most Out of Small Business Week!

As a small business owner, you've worked hard building your business and contributing to your local community. National Small Business Week is a week dedicated to raising awareness and recognition for all of your hard working efforts throughout the year. But to make the most of the week, you’ll need to participate in the scheduled events and activities or plan a few your own.

Tuesday, May 2nd
 2017 National Small Business Week Awards Luncheon
Presented by Boston SBA
May 2nd at 11:30 am ET
At Granite Links Golf Club
Register here 
The U.S. Economic Outlooks and Its Impact on Small Businesses
Presented by Visa
May 2nd at 2 pm ET
Webinar hosted by SBA and SCORE
Register here             

Wednesday, May 3rd
Accelerating 10x Growth through Innovation
Presented by Boston SBA
May 3rd at 12 pm ET
At Workbar Boston
Register here 
5 Fabulous Habits of Local Business Champions
Presented by YP
May 3rd at 2 pm ET
Webinar hosted by SBA and SCORE
Register here

Thursday, May 4th
Designing a Social Impact Business
Presented by Boston SBA
May 4th at 12 pm ET
At Workbar Boston
Register here 
The Future of Small Business Innovation
Presented by Salesforce
May 4th at 2:30 pm ET
Live Webcast
Register here


And if you are unable to attend these scheduled Small Business Week events and webinars - we've listed a few other ways you can still participate by planning your own activity.

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Run a Small Business Week Promotion

Take advantage of the attention on small businesses this week, and run special sales and promotions. You’ll be in good company as many other small businesses will be doing the same. Collaboratively this increased exposure in small business promotions may have a positive effect for everyone.
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Get Your Online Listings in Order

Now is the time to re-check your business' online presence. This gives you the opportunity to see what customers see when they search for your business and correct any inaccuracies. Consistency is important so check at everything from Yelp to the Yellow Pages to Google Maps.

Leverage Your Social Media

Promote your business thru your online social media channels and feature specials and promotions for this week. Make sure to use the hashtag #NationalSmallBusinessWeek or #SmallBusinessWeek so that you are marketing to people outside of your followers or usual customers.

Spatially can help you learn more about the people, businesses and activities around your business location.



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5 Simple Tips That Help Fuel Your Small Biz Growth in Boston🌱

By Lisa Lamb on April 24, 2017 at 2:23 PM

     1. Learn About Boston's Small Business Plan

Last year, thanks to Mayor Martin Walsh, the City of Boston released a fully detailed plan with initiatives the local government is going to implement to grow and help small businesses. This plan includes increasing support for women entrepreneurs, minority entrepreneurs, and those seeking to expand. Access to these resources is even easier through their website where they offer online support.

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Spatially CEO Joins RocksDigital Local Search Expert Panel

By Lisa Lamb on April 13, 2017 at 12:18 PM

Our CEO, Hillit Meidar-Alfi, will be a Local Search Expert Panelist at the upcoming #RocksDigital Marketing Conference on June 29-30 in Addison, Texas. The 2 day event provides business owners, marketing, SEO, search and content professionals with the resources, information, and insights to stay on the forefront on digital marketing. For details on the event visit Rocks Digital.

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Seattle, We’ve Got You Covered!

By Lisa Lamb on April 11, 2017 at 6:03 PM

We are happy to announce that we have recently added the Seattle metro to Spatially’s growing geographical coverage - as we continue towards our goal of full U.S. coverage by the year’s end.

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Spatially CEO, Hillit Meidar-Alfi, Will Be Speaking at StreetFight Summit 2017

By Lisa Lamb on March 24, 2017 at 5:42 PM

We are excited to announce that Hillit will be speaking at this year’s StreetFight Summit 2017 - discussing new technology and developments in location search and analytics. Also joining Hillit will be members of Spatially’s Business Development and Marketing teams. We’re looking forward to meeting everyone and lots of hyperlocal + MarTech talk. Let us know if you’ll be there! http://streetfightmag.com/street-fight-summit-2017/

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What’s in Your Small Business Software Portfolio?

By Lisa Lamb on February 16, 2017 at 1:11 PM

There are few notable go-to software solutions that many small business owners use to help manage day to day operations. These include a POS system, bookkeeping software and inventory management system. A few additional tools like an email marketing platform and tax software are sometimes part of the mix as well. But all mostly focus on internal operations - what’s missing from the picture is a tool that addresses “external” intelligence or location intelligence. Specifically, a tool that helps businesses understand what’s happening in the surrounding area outside of their business.

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Spatially Founder and CEO Featured at the Harvard Women in Innovation Series

By Lisa Lamb on February 13, 2017 at 2:30 PM


Spatially founder and CEO, Hillit Meidar-Alfi, will be the featured speaker at a Women in Innovation Series event at Harvard College Women's Center focusing on Women in Data Science - Wednesday, February 15, 2017. The event will focus on women in data-science.

"I have been challenging the status quo for as long as I can remember. From being labeled a devil’s advocate in high school to a contrarian in college, I refuse to go with the flow or accept things as they are. Delving into and exploring what others take for granted, I thrive when creating innovative, logical, and elegant solutions. I consider myself a visionary. Growing up in a family of entrepreneurs, it was only a matter of time before I started my own company.

As a trained architect with over 10 years of experience, I’ve worked internationally on projects in countries including Japan and France, as well as with Hiller, the award-winning firm in Princeton NJ. I have also worked in the health care industry, housing, and urban design. As a teaching assistant at the University of Pennsylvania, I led seminars on planning urban infrastructure systems. While there, I noticed that available methods unnecessarily restricted users’ ability to gain knowledge to make better decisions – too much of the answer is already baked into the question and there is little room for discovery. I envision a customizable planning solution that's able to evaluate many infrastructure systems across geographic boundaries. At the same time, it must take spatial relationships into account, ultimately giving users across different disciplines the information and knowledge they need to make better decisions for themselves, their companies and their clients. That is why I created Spatially, a tech startup that provides location based services.

As founder and CEO, I oversee the company and ensure that it furthers my vision to be the leading geospatial analytics and solutions provider. I develop and implement overall growth strategies and those of the company’s models and products, conduct research, and establish client relationships."

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Spatially is Live!

By Lisa Lamb on January 31, 2017 at 10:03 AM

We're excited to share our big news with you today - Spatially is live!

Spatially is a new tool for small businesses that provides insights, analyses and maps detailing key information about their Market Area:



 Behavior Patterns



 lots more!

Using Spatially is as simple as entering your business address or area and best of all - it's FREE!

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A Pivotal Year for Offline Sales? Maybe.

By Lisa Lamb on January 11, 2017 at 1:48 PM

Bricks and mortar have been in need of a marketplace disruption - the kind that turns what’s currently happening on its side and makes way for a growing, sustainable model able to pull some market share back from online retailers. It’s quite an undertaking, but with smart analytics, tech tools and big brand support, there’s potential. The recent surge in apps, platforms, programs and analytics supporting small businesses have set the stage for an interesting 2017.

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Restaurant owners: The Best 5 Ways To Promote Your Expanding Business

By Chloe Georgaklis on September 16, 2016 at 11:09 AM

Competing in the food industry can be daunting. But fret no more! We are evolving towards hip new ways we can promote our businesses.

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5 Tips For Managing Multiple Locations [Infographic]

By Chloe Georgaklis on August 25, 2016 at 11:59 AM

If you are a business owner currently managing multiple locations for your business or you're thinking about expanding, this article is just for you! It is hard spreading yourself over multiple locations, however, that does not mean it can't also be easy.

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Top 3 Reasons Why Your Business Location Choice Is Vital To Your Success

By Chloe Georgaklis on August 11, 2016 at 6:29 PM

Location, Location, Location! It may seem obvious that location is an important aspect when expanding your business. However, many small business owners do not realize the different ways you can analyze a business location choice to make it more beneficial to your business’s success. Your location is the mecca of your brand, it brings in specific customers, and the surrounding market can include complimentary or competition businesses.

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Why is Spatially Different?

By Chloe Georgaklis on July 29, 2016 at 11:22 AM

Big data has recently become a common term in the past couple years. So, what is big data anyways? It is a term that represents all of a business’s digital records as well as other relevant external data. Since it is such a high volume of information, it needs to be processed and sorted into valuable insights.

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Spatially: Making sense of locations, markets, and customers.

By Chloe Georgaklis on July 6, 2016 at 4:14 PM

It is too often that small businesses are desperately searching for tools to help them make sense of a new location. They want information about their potential customers and competitors but do not know where to find it. Where do our customers come from? Where is our competition? What kind of car traffic comes through the area? These are all important questions that need to be answered before a decision is made.

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