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Alex Andrade-Walz

Spatially's Head of Marketing, Alex is a lifelong student of entrepreneurship and digital marketing. He has managed millions in digital ad spend and is committed to helping businesses of all sizes leverage the power of location data to optimize their marketing efforts. Connect with him on Twitter or LinkedIn.

Recent Posts

The ABA Rules on Attorney Advertising: What You Can & Can't Do

By Alex Andrade-Walz on January 8, 2019 at 11:11 AM

It should be no surprise that legal is one of the most regulated industries out there. Those hoping to market their firm need not only adhere to the rules of Facebook, Google, and other digital ad networks, but those of the American Bar Association as well -- which can vary significantly from state to state.

To make it a little easier, we’ve summarized the top hurdles our legal clients have ran into along with a few tips to make sure your ads are in compliance.

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What’s A Good CPC For My Industry?

By Alex Andrade-Walz on November 14, 2018 at 2:13 PM

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How To See What Your Competitors Are Advertising

By Alex Andrade-Walz on November 7, 2018 at 5:21 PM

Let’s face it. We live in a dog-eat-dog world.

As soon as one store drops its prices, another is sure to follow suit. As soon as one finds success on a new advertising channel, rival brands will flock into to piggyback off its success.

Whether you’re the first mover or an emerging challenger, staying on top of your competitors offers a treasure trove of vicarious learning. A quick search can save you thousands of dollars in testing and help you immediately identify what works, what doesn’t, and what your competitors are doing that you can do even better.

And the best part? You don’t have to be 007 to deconstruct what your competitors are doing with their marketing. It just takes a few quick searches and some interpretation, both of which we’ll walk you through in the remainder of this post.

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5 Ways Spatially Can Help Agencies

By Alex Andrade-Walz on October 31, 2018 at 6:59 PM

If you’re like most marketing agencies we’ve encountered, you have one of two challenges: 1) getting more clients, and 2) managing the needs of an ever-growing client portfolio. Fortunately, Spatially’s advertising technology helps with both.

Here’s why we (and the many marketing and advertising agencies we work with) think AdTech and agencies are a match made in heaven:

Topics: Spatially agency
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Legal Marketing Metrics: Part 2 - Opportunity Indicators

By Alex Andrade-Walz on October 26, 2018 at 3:55 PM

Last week, we kicked off a new series on legal marketing metrics with an in-depth look at four revenue-focused metrics that offer a high-level assessment of how your campaigns are performing, in terms of both qualified leads and revenue.

This time around, we’re looking at four underappreciated metrics that can serve as a valuable north start in the day-to-day management and optimizations of your legal advertising campaigns. These aren’t the ROI metrics that the partners of the firm will ask about -- but they are the levers you can pull to grow ROI.

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Do Facebook Ads Work For Lawyers?

By Alex Andrade-Walz on October 22, 2018 at 11:40 AM

When it comes to digital marketing channels for lawyers, Google search ads have long reigned supreme. And it’s easy to see why: They’re a safe bet. If someone is actively searching for a lawyer, they’re going to make a pretty good lead.

But what about the other major player in the advertising duopoly? With 20% of the global advertising market share, Facebook’s advertising platform is a force to be reckoned with and clearly works for many industries… is law one of them?

Let’s dive in.

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Legal Marketing Metrics: Part 1 - Key Performance Indicators

By Alex Andrade-Walz on October 18, 2018 at 10:37 AM

CPC, CPM, CTR… the advertising business has no shortage of three-letter acronyms. Heck, we even have a three-letter acronym for three-letter acronyms: TLAs.

We set out to make sense of the jargon in a new three-part blog series. Over the next couple weeks, we’ll break down the eight metrics every legal marketer should know and shed light on another four often-touted metrics that matter little more than your decision of what you want for lunch.

Here it goes, starting with our favorites: Quality Leads, Return On Ad Spend, Cost Per Lead, and the two Conversion Ratios.

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Mobile Geofencing: The Next Big Thing In Legal Advertising

By Alex Andrade-Walz on October 11, 2018 at 5:16 PM

For many lawyers, search advertising is a necessary evil.

You know you need to do it as—well, let’s face it—all of your competitors are already advertising on Google, and a whopping 76% of consumers go straight to the search engine giant when researching their legal options.

But you also know that jumping on the Google bandwagon will almost certainly burn a hole in your wallet. With every lawyer and her dog bidding on the same keywords and prominent search placements going to the highest bidder, it can cost hundreds of dollars to get your ad on the first results page.

Fortunately for you, the legal industry also has some of the highest margins, so a couple hundred spent on acquiring a lead can still be a great investment as long as that lead converts into a client.

So how do you ensure that your money’s well spent?

With geofencing.

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Could Location be the Future of Advertising?

By Alex Andrade-Walz on August 22, 2018 at 1:47 PM

“The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology .”  – Jeff Bezos
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Ad Agencies of the Future: 4 Ways Agencies Are Innovating in a Darwinian World

By Alex Andrade-Walz on August 14, 2018 at 10:57 AM

***This is the second part of a 3 part series. If you enjoy starting books several chapters in, keep reading. But, if you’re one for beginnings and ends, you might want to read this first.

Whenever you find yourself on the side of the majority, it is time to pause and reflect.” – Mark Twain

 

How advertisers are differentiating themselves through tech, data and venture capital to not just stay in business but thrive.


R/GA, in a sense, is an advertising agency. Its industry-leading team has created award-winning work for some of the world’s biggest (and coolest) brands like Air Jordan, LEGO, and Beats by Dr. Dre. We would name more, but the list would probably take up the remainder of this article.

Yet, to pigeon-hole R/GA as strictly an advertising agency would be an injustice to the organization that is constantly changing, morphing, and transforming several steps ahead of the rest of the world.

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