Let’s face it. We live in a dog-eat-dog world.
As soon as one store drops its prices, another is sure to follow suit. As soon as one finds success on a new advertising channel, rival brands will flock into to piggyback off its success.
Whether you’re the first mover or an emerging challenger, staying on top of your competitors offers a treasure trove of vicarious learning. A quick search can save you thousands of dollars in testing and help you immediately identify what works, what doesn’t, and what your competitors are doing that you can do even better.
And the best part? You don’t have to be 007 to deconstruct what your competitors are doing with their marketing. It just takes a few quick searches and some interpretation, both of which we’ll walk you through in the remainder of this post.
If you’re like most marketing agencies we’ve encountered, you have one of two challenges: 1) getting more clients, and 2) managing the needs of an ever-growing client portfolio. Fortunately, Spatially’s advertising technology helps with both.
Here’s why we (and the many marketing and advertising agencies we work with) think AdTech and agencies are a match made in heaven:
“The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology .” – Jeff Bezos
***This is the second part of a 3 part series. If you enjoy starting books several chapters in, keep reading. But, if you’re one for beginnings and ends, you might want to read this first.
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” – Mark Twain
How advertisers are differentiating themselves through tech, data and venture capital to not just stay in business but thrive.
R/GA, in a sense, is an advertising agency. Its industry-leading team has created award-winning work for some of the world’s biggest (and coolest) brands like Air Jordan, LEGO, and Beats by Dr. Dre. We would name more, but the list would probably take up the remainder of this article.
Yet, to pigeon-hole R/GA as strictly an advertising agency would be an injustice to the organization that is constantly changing, morphing, and transforming several steps ahead of the rest of the world.
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker
What Location, Coffee Shops, and Sabertooth Tigers Can Teach You About Landing More Paying Customers
10,000 years ago, the world was a much more dangerous place, and so we formed tribes to protect ourselves from starving to death, becoming a tiger’s next meal, or being attacked by neighboring invaders.
As these tribes grew, they began speaking in the same tongue, eating the same foods, enjoying the same things and sharing the same beliefs –– thus culture was formed.
Today we no longer have to worry about being eaten by a sabertooth. In fact, for most of us, our biggest daily concern is successfully hunting down an elusive Wi-Fi password.
Yet, regardless of the fact that the world is much safer than it once was, we still find ourselves forming tribes… a phenomenon that is extremely important to be aware of if you are a marketer or business owner.
Why tribes matter for brands of all shapes and sizes.
After a third-party review of our performance history and client results, we’re thrilled to announce that Spatially has been named an official Google Partner.
Local advertising is no longer just for small business. Multinational conglomerates, political candidates, and e-commerce giants are all turning to local advertising as a means of better segmenting their audiences in order to contextually relevant messages that resonate with a local market.
Around the world, we’re seeing a shift from a “one-size-fits-all” approach to marketing to a people-based approach rooted in physical location.
And for good reason.
Local advertising offers brands a superior ROI and better addresses the needs of an increasingly mobile and on-the-go consumer. It appeals to a sense of urgency inherent to local search, and it helps marketers cut through the noise with a personalized touch.
But don’t take our word for it—here are 18 local advertising stats that shed a little light on local’s past, present, and future:
Today, we’re proud to announce the anticipated release of yet another targeting objective for local advertisers: Custom Audiences.
With Custom Audiences, advertisers can specify exactly who they want to reach in terms of demographic attributes, and Spatially’s self-serve platform will identify and target where these people live and work.
While this may sound familiar to what you can do today with age and gender targeting in Google or Facebook, we’ve taken it one step further.
By using census data and geodemographic segmentation, Spatially allows marketers to pull from a richer tapestry of demographics. Their toolbox now includes previously inaccessible attributes like income, homeownership, education, and insurance—variables that likely matter a lot more to your ideal customer persona than the simple age and gender filters you get out of the box.
Let’s dive in.