As a business owner, you may think it's a bit too early to start crafting your holiday marketing plan, but as Walmart and Target stores are filling their aisles with Christmas decorations even before Halloween comes, it is also smart for small businesses to get into the holiday spirit.
So you decided it's time to advertise your business online. With so many options of platforms, ad types and targeting it can be hard to know where to start from. With that in mind, Spatially combined location intelligence with an easy-to-use advertising platform. We also incorporated four targeting methods to get your message to the right people at the right time.
There are several aspects that compose a successful Google Ads campaign. It's important to set up your ads properly and constantly measure and test your ads to boost your results.
For text ads, the most common ad format on Google, there are four main components for ad creation: keywords, ad copy, landing page, and targeting. For display and search ads alike, keywords, targeting, and landing page experience are vital, as well as the content of your ad, which is determined by the ad format of your choosing: plain text ads, banners, or rich media. Let's see how these elements can impact the quality of your ad:
Google Ads is an online advertising platform where advertisers pay to display search ads, banners, rich media, product listings, and video content within Google and its network of millions of partner sites and apps.
This year, we started a video series to highlight local businesses and the importance of supporting them. Small businesses and brick-and-mortars are our primary customers and partners, so we thought that they deserved to be in the spotlight. Through our #ShopLocal series we've had the chance to meet with several wonderful small business owners and tour their unique stores. It has been great. This experience has given us a brand new prospect on how these businesses operate and what they need in order to succeed—and how we can help them grow.
Why SEO is a Game Changer
There's a lot of talk about SEO—how it can help increase traffic, boost page ranking in search engines and even improve the quality of your online advertising. But what exactly is SEO and how can you use it to your benefit? In this article, we'll cover some of the techniques to improve your overall content and focus on SEO.
As a small business owner, you may sometimes struggle to handle everything yourself or with the help of a small team. With so many options out there, it can be hard to find which platforms and tools will be a good fit for your small business. Promoting a business and making it grow can be a big challenge, especially when you're starting to build your clientele and getting to know your customers. But there are a few steps you can take to build your marketing strategy. As always, it's important to test, measure, iterate and keep up with the trends. The following tips will help you boost your business promotion and awareness.
Little River, Edgewater, Little Haiti, Upper East Side, Little Havana. These are some of our favorite Miami neighborhoods! Check out why we love them with this infographic: