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Digital Marketing in the Health Industry: Everything You Need to Know in 2019

By Guest Author on March 11, 2019 at 12:39 PM

No field of business can be successful without marketing. This is especially true today when marketing became both highly effective and highly accessible through the Internet. The health industry has completely revolutionized the way that they are presenting themselves to the public, especially now when corrective medical procedures are so popular and sought after.

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Getting Started With Demographic Research

By Guest Author on February 15, 2019 at 3:17 PM

 

Particularly as a small business owner, it’s essential you understand who you’re marketing to. Who’s interested in your products? Who identifies with your brand? What sort of language, personality, and imagery best resonates with your ideal audience? These are all questions you need to answer - because otherwise, your business probably won’t grow beyond ‘small.’

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The Ultimate Guide to Direct Mail Marketing

By Guest Author on November 19, 2018 at 3:34 PM

In today’s digital world, many companies discount the value of direct mail marketing campaigns. Those companies are actively losing potential business. Direct mail is absolutely still a highly viable marketing tool that garners a great deal of business for companies that execute it properly. In fact, people are about 4x more likely to open a piece of direct mail versus an email.

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Should You Include Call-Only Ads in Your Local Advertising Campaign?

By Guest Author on June 11, 2018 at 2:10 PM

Although some people shy away from talking on the phone nowadays, it doesn’t mean call-only ads have no place in your local advertising campaign. Call-only ads are different from AdWords’ call extensions and warrant further research for even the smallest of businesses.

Since calling a representative usually takes less time than looking through rabbit holes of information on a company's website, call-only ads enhance user experience while making your conversion funnel more efficient at the same time.

Plus, phone calls are much more personal than any internet search. So even though talking on the phone may seem old school, is it too archaic to be included in your local advertising campaign? As you’ll come to find out, call-only ads do deserve a callback for your local marketing strategies.

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Get Visible in 2018 with Google My Business

By Guest Author on April 12, 2018 at 10:22 AM

Every business owner knows that if they want to be visible, they need to be where their target audience is. Right now, almost everyone is on the internet. With over 3.5 billion Google searches a day, it’s time to hop on the SEO bandwagon if you haven’t already.

If you have a physical location you’re trying to promote, local SEO will be your best friend in attracting customers. After all, what’s one of the first things people do when looking for a place of business that’s close by? They google it.

However, if you’re not optimized for the web, your store won’t even show up on the map. So what’s a person to do if she doesn’t have a decent amount of quality backlinks but needs their business to be up and running as soon as possible?

Enter Google My Business.

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