With a 61.5% increase in paid social media spend, consumers are being bombarded with promotional messages from every nook and corner. This has resulted in a click-through rate (CTR) of just 0.5% across all ad formats and placements. That’s where geofencing steps in. It is the concept of establishing a virtual fence around a pre-defined geographical area to promote your business.
Wondering if local advertising is right for your business? If you can answer 'yes' to any of the questions below, it just might be the marketing solution you've been looking for.
As a small business owner, you know you need to be advertising on Google in order to get in front of high-intent local searches. With 85% of consumers using search to find local businesses and a staggering 78% of local-mobile searches resulting in offline purchases, search has become a critical element in the health of today’s small business.