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Legal Marketing Metrics: Part 2 - Opportunity Indicators

By Alex Andrade-Walz on October 26, 2018 at 3:55 PM

Last week, we kicked off a new series on legal marketing metrics with an in-depth look at four revenue-focused metrics that offer a high-level assessment of how your campaigns are performing, in terms of both qualified leads and revenue.

This time around, we’re looking at four underappreciated metrics that can serve as a valuable north start in the day-to-day management and optimizations of your legal advertising campaigns. These aren’t the ROI metrics that the partners of the firm will ask about -- but they are the levers you can pull to grow ROI.

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8 Effective Tips for Your Online Holiday Marketing Ad Campaigns ⛄️ 🌟

By Bruna Indalecio on October 25, 2018 at 2:18 PM

As a business owner, you may think it's a bit too early to start crafting your holiday marketing plan, but as Walmart and Target stores are filling their aisles with Christmas decorations even before Halloween comes, it is also smart for small businesses to get into the holiday spirit.

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Do Facebook Ads Work For Lawyers?

By Alex Andrade-Walz on October 22, 2018 at 11:40 AM

When it comes to digital marketing channels for lawyers, Google search ads have long reigned supreme. And it’s easy to see why: They’re a safe bet. If someone is actively searching for a lawyer, they’re going to make a pretty good lead.

But what about the other major player in the advertising duopoly? With 20% of the global advertising market share, Facebook’s advertising platform is a force to be reckoned with and clearly works for many industries… is law one of them?

Let’s dive in.

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Legal Marketing Metrics: Part 1 - Key Performance Indicators

By Alex Andrade-Walz on October 18, 2018 at 10:37 AM

CPC, CPM, CTR… the advertising business has no shortage of three-letter acronyms. Heck, we even have a three-letter acronym for three-letter acronyms: TLAs.

We set out to make sense of the jargon in a new three-part blog series. Over the next couple weeks, we’ll break down the eight metrics every legal marketer should know and shed light on another four often-touted metrics that matter little more than your decision of what you want for lunch.

Here it goes, starting with our favorites: Quality Leads, Return On Ad Spend, Cost Per Lead, and the two Conversion Ratios.

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Mobile Geofencing: The Next Big Thing In Legal Advertising

By Alex Andrade-Walz on October 11, 2018 at 5:16 PM

For many lawyers, search advertising is a necessary evil.

You know you need to do it as—well, let’s face it—all of your competitors are already advertising on Google, and a whopping 76% of consumers go straight to the search engine giant when researching their legal options.

But you also know that jumping on the Google bandwagon will almost certainly burn a hole in your wallet. With every lawyer and her dog bidding on the same keywords and prominent search placements going to the highest bidder, it can cost hundreds of dollars to get your ad on the first results page.

Fortunately for you, the legal industry also has some of the highest margins, so a couple hundred spent on acquiring a lead can still be a great investment as long as that lead converts into a client.

So how do you ensure that your money’s well spent?

With geofencing.

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Could Location be the Future of Advertising?

By Alex Andrade-Walz on August 22, 2018 at 1:47 PM

“The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology .”  – Jeff Bezos
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Ad Agencies of the Future: 4 Ways Agencies Are Innovating in a Darwinian World

By Alex Andrade-Walz on August 14, 2018 at 10:57 AM

***This is the second part of a 3 part series. If you enjoy starting books several chapters in, keep reading. But, if you’re one for beginnings and ends, you might want to read this first.

Whenever you find yourself on the side of the majority, it is time to pause and reflect.” – Mark Twain

 

How advertisers are differentiating themselves through tech, data and venture capital to not just stay in business but thrive.


R/GA, in a sense, is an advertising agency. Its industry-leading team has created award-winning work for some of the world’s biggest (and coolest) brands like Air Jordan, LEGO, and Beats by Dr. Dre. We would name more, but the list would probably take up the remainder of this article.

Yet, to pigeon-hole R/GA as strictly an advertising agency would be an injustice to the organization that is constantly changing, morphing, and transforming several steps ahead of the rest of the world.

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Is Advertising in the Midst of a Renaissance or a Revolution?

By Alex Andrade-Walz on August 8, 2018 at 8:32 AM

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  – John Wanamaker

 

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What Location, Coffee Shops, and Sabertooth Tigers Can Teach You About Landing More Paying Customers

By Alex Andrade-Walz on July 18, 2018 at 1:38 PM

 

10,000 years ago, the world was a much more dangerous place, and so we formed tribes to protect ourselves from starving to death, becoming a tiger’s next meal, or being attacked by neighboring invaders.

As these tribes grew, they began speaking in the same tongue, eating the same foods, enjoying the same things and sharing the same beliefs –– thus culture was formed.

Today we no longer have to worry about being eaten by a sabertooth. In fact, for most of us, our biggest daily concern is successfully hunting down an elusive Wi-Fi password.

Yet, regardless of the fact that the world is much safer than it once was, we still find ourselves forming tribes… a phenomenon that is extremely important to be aware of if you are a marketer or business owner.

 

Why tribes matter for brands of all shapes and sizes.

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How Spatially's Online Ad Targeting Works

By Bruna Indalecio on July 16, 2018 at 1:36 PM

So you decided it's time to advertise your business online. With so many options of platforms, ad types and targeting it can be hard to know where to start from. With that in mind, Spatially combined location intelligence with an easy-to-use advertising platform. We also incorporated four targeting methods to get your message to the right people at the right time.

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