“The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology .” – Jeff Bezos
***This is the second part of a 3 part series. If you enjoy starting books several chapters in, keep reading. But, if you’re one for beginnings and ends, you might want to read this first.
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” – Mark Twain
How advertisers are differentiating themselves through tech, data and venture capital to not just stay in business but thrive.
R/GA, in a sense, is an advertising agency. Its industry-leading team has created award-winning work for some of the world’s biggest (and coolest) brands like Air Jordan, LEGO, and Beats by Dr. Dre. We would name more, but the list would probably take up the remainder of this article.
Yet, to pigeon-hole R/GA as strictly an advertising agency would be an injustice to the organization that is constantly changing, morphing, and transforming several steps ahead of the rest of the world.
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker