When it comes to digital marketing channels for lawyers, Google search ads have long reigned supreme. And it’s easy to see why: They’re a safe bet. If someone is actively searching for a lawyer, they’re going to make a pretty good lead.
But what about the other major player in the advertising duopoly? With 20% of the global advertising market share, Facebook’s advertising platform is a force to be reckoned with and clearly works for many industries… is law one of them?
Let’s dive in.