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Why Do Lawyers Need SEO & Content Marketing?

By Cole Schafer on November 14, 2018 at 4:43 PM

For decades, legal advertising has looked the same. Hard working law firms stow away hundreds of thousands of dollars in their ad budget, cross their fingers and then buy up billboards at busy intersections with their names printed in big ink. It’s a strategy that’s great for the ego, less so for real returns.

While this strategy is far from effective, it has stood the test of time because many lawyers have been sold to believe that, “It’s the only way”.

Wrong.

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