Today, we’re proud to announce the anticipated release of yet another targeting objective for local advertisers: Custom Audiences.
With Custom Audiences, advertisers can specify exactly who they want to reach in terms of demographic attributes, and Spatially’s self-serve platform will identify and target where these people live and work.
While this may sound familiar to what you can do today with age and gender targeting in Google or Facebook, we’ve taken it one step further.
By using census data and geodemographic segmentation, Spatially allows marketers to pull from a richer tapestry of demographics. Their toolbox now includes previously inaccessible attributes like income, homeownership, education, and insurance—variables that likely matter a lot more to your ideal customer persona than the simple age and gender filters you get out of the box.
Let’s dive in.