There are several aspects that compose a successful Facebook Ads campaign. It's important to set up your ads properly and constantly measure and test your ads to improve your results.
When it comes to digital marketing channels for lawyers, Google search ads have long reigned supreme. And it’s easy to see why: They’re a safe bet. If someone is actively searching for a lawyer, they’re going to make a pretty good lead.
But what about the other major player in the advertising duopoly? With 20% of the global advertising market share, Facebook’s advertising platform is a force to be reckoned with and clearly works for many industries… is law one of them?
Let’s dive in.
As the 2018 midterm elections approach in the United States, digital political advertising is hot on the minds of candidates, campaign managers, and political action committees (PACs) throughout the country. In increasing numbers, politicians are turning away from traditional media channels and toward digital and social networks like Facebook as a means to better reach their voters.
As digital budgets grow, however, so do the regulations surrounding digital political advertising. What was once considered unchartered territory is now one of the hottest subjects of debate, as public interest groups and government agencies alike scramble to apply the same regulations that govern traditional media to the digital world.
Here's what all of this regulation means—and what advertisers can and cannot do within the current policies.
Torn between advertising on Facebook or Google AdWords? We’re here to help you out.