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How to Create a Successful Ad Campaign on Facebook Ads

By Matthew Griffin on November 21, 2018 at 11:36 AM

There are several aspects that compose a successful Facebook Ads campaign. It's important to set up your ads properly and constantly measure and test your ads to improve your results.

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What Can and Can’t You Do with Political Advertising on Facebook?

By Alex Andrade-Walz on February 26, 2018 at 2:27 PM

As the 2018 midterm elections approach in the United States, digital political advertising is hot on the minds of candidates, campaign managers, and political action committees (PACs) throughout the country. In increasing numbers, politicians are turning away from traditional media channels and toward digital and social networks like Facebook as a means to better reach their voters.

As digital budgets grow, however, so do the regulations surrounding digital political advertising. What was once considered unchartered territory is now one of the hottest subjects of debate, as public interest groups and government agencies alike scramble to apply the same regulations that govern traditional media to the digital world.

Here's what all of this regulation meansand what advertisers can and cannot do within the current policies.

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Facebook Ads or Google Ads: Where Should You Be Advertising?

By Alex Andrade-Walz on December 7, 2017 at 5:20 PM

Torn between advertising on Facebook or Google AdWords? We’re here to help you out.

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Calculating Your Advertising Budget: A First-Time Advertiser's Guide

By Alex Andrade-Walz on November 16, 2017 at 5:11 PM

As a small business, a dollar saved is a dollar earned. A dollar invested, however, may just the key to growing your business.

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