“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker
After a third-party review of our performance history and client results, we’re thrilled to announce that Spatially has been named an official Google Partner.
Although some people shy away from talking on the phone nowadays, it doesn’t mean call-only ads have no place in your local advertising campaign. Call-only ads are different from AdWords’ call extensions and warrant further research for even the smallest of businesses.
Since calling a representative usually takes less time than looking through rabbit holes of information on a company's website, call-only ads enhance user experience while making your conversion funnel more efficient at the same time.
Plus, phone calls are much more personal than any internet search. So even though talking on the phone may seem old school, is it too archaic to be included in your local advertising campaign? As you’ll come to find out, call-only ads do deserve a callback for your local marketing strategies.
When it comes to fitness marketing, it’s hard to find a better channel than search advertising on Google AdWords. It’s the one channel where customers are primed and ready to hear about your offerings. You don’t have to create education around the value of daily exercise or try to win over those who are members at competing fitness centers. Through Google AdWords, you have a front row audience of only those who are actively searching for a new gym to join.
And this, in the hands of the right advertiser, is powerful.
Search advertising can provide a steady stream of new members at a very attractive price—letting you spend less time thinking about marketing and more time running your business.
But how do you run an effective Google AdWords campaign?
Did you launch your big Google Ads campaign only to find out, hours later, that Google rejected your new ad? If so, here’s what you have to know to resolve the issue and ensure that it doesn’t happen again.
As a small business owner, you know you need to be advertising on Google in order to get in front of high-intent local searches. With 85% of consumers using search to find local businesses and a staggering 78% of local-mobile searches resulting in offline purchases, search has become a critical element in the health of today’s small business.
Torn between advertising on Facebook or Google AdWords? We’re here to help you out.
As a small business, a dollar saved is a dollar earned. A dollar invested, however, may just the key to growing your business.
For many small businesses, choosing the right keywords is the hardest part of managing local search engine optimization (SEO) or a paid search engine marketing (SEM) on Google Ads. With the right keywords, you’ll be able to drive high-intent consumers straight to your website or storefront and your business will thrive. With the wrong keywords, however, you’ll risk paying for clicks unlikely to yield a conversion and keywords far outside of your daily budget.