Last year, thanks to Mayor Martin Walsh, the City of Boston released a fully detailed plan with initiatives the local government is going to implement to grow and help small businesses. This plan includes increasing support for women entrepreneurs, minority entrepreneurs, and those seeking to expand. Access to these resources is even easier through their website where they offer online support.
There are few notable go-to software solutions that many small business owners use to help manage day to day operations. These include a POS system, bookkeeping software and inventory management system. A few additional tools like an email marketing platform and tax software are sometimes part of the mix as well. But all mostly focus on internal operations - what’s missing from the picture is a tool that addresses “external” intelligence or location intelligence. Specifically, a tool that helps businesses understand what’s happening in the surrounding area outside of their business.