10,000 years ago, the world was a much more dangerous place, and so we formed tribes to protect ourselves from starving to death, becoming a tiger’s next meal, or being attacked by neighboring invaders.
As these tribes grew, they began speaking in the same tongue, eating the same foods, enjoying the same things and sharing the same beliefs –– thus culture was formed.
Today we no longer have to worry about being eaten by a sabertooth. In fact, for most of us, our biggest daily concern is successfully hunting down an elusive Wi-Fi password.
Yet, regardless of the fact that the world is much safer than it once was, we still find ourselves forming tribes… a phenomenon that is extremely important to be aware of if you are a marketer or business owner.