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Mobile Geofencing: The Next Big Thing In Legal Advertising

By Alex Andrade-Walz on October 11, 2018 at 5:16 PM

For many lawyers, search advertising is a necessary evil.

You know you need to do it as—well, let’s face it—all of your competitors are already advertising on Google, and a whopping 76% of consumers go straight to the search engine giant when researching their legal options.

But you also know that jumping on the Google bandwagon will almost certainly burn a hole in your wallet. With every lawyer and her dog bidding on the same keywords and prominent search placements going to the highest bidder, it can cost hundreds of dollars to get your ad on the first results page.

Fortunately for you, the legal industry also has some of the highest margins, so a couple hundred spent on acquiring a lead can still be a great investment as long as that lead converts into a client.

So how do you ensure that your money’s well spent?

With geofencing.

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Ad Agencies of the Future: 4 Ways Agencies Are Innovating in a Darwinian World

By Alex Andrade-Walz on August 14, 2018 at 10:57 AM

***This is the second part of a 3 part series. If you enjoy starting books several chapters in, keep reading. But, if you’re one for beginnings and ends, you might want to read this first.

Whenever you find yourself on the side of the majority, it is time to pause and reflect.” – Mark Twain

 

How advertisers are differentiating themselves through tech, data and venture capital to not just stay in business but thrive.


R/GA, in a sense, is an advertising agency. Its industry-leading team has created award-winning work for some of the world’s biggest (and coolest) brands like Air Jordan, LEGO, and Beats by Dr. Dre. We would name more, but the list would probably take up the remainder of this article.

Yet, to pigeon-hole R/GA as strictly an advertising agency would be an injustice to the organization that is constantly changing, morphing, and transforming several steps ahead of the rest of the world.

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Is Advertising in the Midst of a Renaissance or a Revolution?

By Alex Andrade-Walz on August 8, 2018 at 8:32 AM

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  – John Wanamaker

 

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