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What’s A Good CPC For My Industry?

By Alex Andrade-Walz on November 14, 2018 at 2:13 PM

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Legal Marketing Metrics: Part 2 - Opportunity Indicators

By Alex Andrade-Walz on October 26, 2018 at 3:55 PM

Last week, we kicked off a new series on legal marketing metrics with an in-depth look at four revenue-focused metrics that offer a high-level assessment of how your campaigns are performing, in terms of both qualified leads and revenue.

This time around, we’re looking at four underappreciated metrics that can serve as a valuable north start in the day-to-day management and optimizations of your legal advertising campaigns. These aren’t the ROI metrics that the partners of the firm will ask about -- but they are the levers you can pull to grow ROI.

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Legal Marketing Metrics: Part 1 - Key Performance Indicators

By Alex Andrade-Walz on October 18, 2018 at 10:37 AM

CPC, CPM, CTR… the advertising business has no shortage of three-letter acronyms. Heck, we even have a three-letter acronym for three-letter acronyms: TLAs.

We set out to make sense of the jargon in a new three-part blog series. Over the next couple weeks, we’ll break down the eight metrics every legal marketer should know and shed light on another four often-touted metrics that matter little more than your decision of what you want for lunch.

Here it goes, starting with our favorites: Quality Leads, Return On Ad Spend, Cost Per Lead, and the two Conversion Ratios.

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