Last week, we kicked off a new series on legal marketing metrics with an in-depth look at four revenue-focused metrics that offer a high-level assessment of how your campaigns are performing, in terms of both qualified leads and revenue.
This time around, we’re looking at four underappreciated metrics that can serve as a valuable north start in the day-to-day management and optimizations of your legal advertising campaigns. These aren’t the ROI metrics that the partners of the firm will ask about -- but they are the levers you can pull to grow ROI.
CPC, CPM, CTR… the advertising business has no shortage of three-letter acronyms. Heck, we even have a three-letter acronym for three-letter acronyms: TLAs.
We set out to make sense of the jargon in a new three-part blog series. Over the next couple weeks, we’ll break down the eight metrics every legal marketer should know and shed light on another four often-touted metrics that matter little more than your decision of what you want for lunch.