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A Pivotal Year for Offline Sales? Maybe.

By Lisa Lamb on January 11, 2017 at 1:48 PM

Bricks and mortar have been in need of a marketplace disruption - the kind that turns what’s currently happening on its side and makes way for a growing, sustainable model able to pull some market share back from online retailers. It’s quite an undertaking, but with smart analytics, tech tools and big brand support, there’s potential. The recent surge in apps, platforms, programs and analytics supporting small businesses have set the stage for an interesting 2017.

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