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5 Programmatic Advertising Myths You Need To Stop Believing

By Alex Andrade-Walz on March 29, 2018 at 10:39 AM

Often touted as a panacea or the future of marketing, programmatic advertising seems to be on everyone’s minds these days.

At the same time, there’s a lot of misinformation out there and a general sense of confusion around what it means to be programmatic. Brands of all sizes are jumping to programmatic without a clear understanding of the risks involved or the types of businesses for which programmatic makes sense.

To help you evaluate programmatic, we’ve debunked a few of the most common misconceptions around programmatic.

Topics: programmatic PPC
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