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Getting Started With Demographic Research

By Guest Author on February 15, 2019 at 3:17 PM


Particularly as a small business owner, it’s essential you understand who you’re marketing to. Who’s interested in your products? Who identifies with your brand? What sort of language, personality, and imagery best resonates with your ideal audience? These are all questions you need to answer - because otherwise, your business probably won’t grow beyond ‘small.’

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The Ultimate Guide to Direct Mail Marketing

By Guest Author on November 19, 2018 at 3:34 PM

In today’s digital world, many companies discount the value of direct mail marketing campaigns. Those companies are actively losing potential business. Direct mail is absolutely still a highly viable marketing tool that garners a great deal of business for companies that execute it properly. In fact, people are about 4x more likely to open a piece of direct mail versus an email.

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Get Visible in 2018 with Google My Business

By Guest Author on April 12, 2018 at 10:22 AM

Every business owner knows that if they want to be visible, they need to be where their target audience is. Right now, almost everyone is on the internet. With over 3.5 billion Google searches a day, it’s time to hop on the SEO bandwagon if you haven’t already.

If you have a physical location you’re trying to promote, local SEO will be your best friend in attracting customers. After all, what’s one of the first things people do when looking for a place of business that’s close by? They google it.

However, if you’re not optimized for the web, your store won’t even show up on the map. So what’s a person to do if she doesn’t have a decent amount of quality backlinks but needs their business to be up and running as soon as possible?

Enter Google My Business.

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5 Ways To Grow Your Business With Location Intelligence

By Tali Love on March 14, 2018 at 12:19 PM

Location data and analytics are helping businesses grow in a number of ways, from forecasting the ROI of new opportunities to helping marketers better understand their customers. With location insights, business owners are able to create strategic marketing plans and maximize their ad spend with confidence and ease.

No longer do companies need large GIS (geographic information systems) teams to tap into the value of location intelligence, as innovations in data aggregation and analysis have democratized much of what previously required a specialized data science team.

Savvy business owners are positioning themselves to be ahead of the mark by utilizing location data to create a competitive advantage for themselves and make better business decisions with fewer risks.

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Product-Market-Location Fit, a Key Metric to Evaluate and Compare Business Areas Launched Today!

By Lisa Lamb on May 18, 2017 at 8:23 AM

Spatially launched Product-Market-Location Fit (PML Fit) today, a proprietary metric that quantifies the general suitability of any U.S. Business Area to a specific business type. With PML Fit, businesses will now have the ability to evaluate and compare multiple or individual Business Areas in a metro.


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Don't Miss This Week's #SmallBusinessWeek Events in Boston ✅

By Lisa Lamb on April 30, 2017 at 7:01 PM

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Make the Most Out of Small Business Week!

As a small business owner, you've worked hard building your business and contributing to your local community. National Small Business Week is a week dedicated to raising awareness and recognition for all of your hard working efforts throughout the year. But to make the most of the week, you’ll need to participate in the scheduled events and activities or plan a few your own.

Tuesday, May 2nd
 2017 National Small Business Week Awards Luncheon
Presented by Boston SBA
May 2nd at 11:30 am ET
At Granite Links Golf Club
Register here 
The U.S. Economic Outlooks and Its Impact on Small Businesses
Presented by Visa
May 2nd at 2 pm ET
Webinar hosted by SBA and SCORE
Register here             

Wednesday, May 3rd
Accelerating 10x Growth through Innovation
Presented by Boston SBA
May 3rd at 12 pm ET
At Workbar Boston
Register here 
5 Fabulous Habits of Local Business Champions
Presented by YP
May 3rd at 2 pm ET
Webinar hosted by SBA and SCORE
Register here

Thursday, May 4th
Designing a Social Impact Business
Presented by Boston SBA
May 4th at 12 pm ET
At Workbar Boston
Register here 
The Future of Small Business Innovation
Presented by Salesforce
May 4th at 2:30 pm ET
Live Webcast
Register here


And if you are unable to attend these scheduled Small Business Week events and webinars - we've listed a few other ways you can still participate by planning your own activity.

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Run a Small Business Week Promotion

Take advantage of the attention on small businesses this week, and run special sales and promotions. You’ll be in good company as many other small businesses will be doing the same. Collaboratively this increased exposure in small business promotions may have a positive effect for everyone.
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Get Your Online Listings in Order

Now is the time to re-check your business' online presence. This gives you the opportunity to see what customers see when they search for your business and correct any inaccuracies. Consistency is important so check at everything from Yelp to the Yellow Pages to Google Maps.

Leverage Your Social Media

Promote your business thru your online social media channels and feature specials and promotions for this week. Make sure to use the hashtag #NationalSmallBusinessWeek or #SmallBusinessWeek so that you are marketing to people outside of your followers or usual customers.

Spatially can help you learn more about the people, businesses and activities around your business location.



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5 Simple Tips That Help Fuel Your Small Biz Growth in Boston🌱

By Lisa Lamb on April 24, 2017 at 2:23 PM

     1. Learn About Boston's Small Business Plan

Last year, thanks to Mayor Martin Walsh, the City of Boston released a fully detailed plan with initiatives the local government is going to implement to grow and help small businesses. This plan includes increasing support for women entrepreneurs, minority entrepreneurs, and those seeking to expand. Access to these resources is even easier through their website where they offer online support.

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What’s in Your Small Business Software Portfolio?

By Lisa Lamb on February 16, 2017 at 1:11 PM

There are few notable go-to software solutions that many small business owners use to help manage day to day operations. These include a POS system, bookkeeping software and inventory management system. A few additional tools like an email marketing platform and tax software are sometimes part of the mix as well. But all mostly focus on internal operations - what’s missing from the picture is a tool that addresses “external” intelligence or location intelligence. Specifically, a tool that helps businesses understand what’s happening in the surrounding area outside of their business.

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Spatially is Live!

By Lisa Lamb on January 31, 2017 at 10:03 AM

We're excited to share our big news with you today - Spatially is live!

Spatially is a new tool for small businesses that provides insights, analyses and maps detailing key information about their Market Area:



 Behavior Patterns



 lots more!

Using Spatially is as simple as entering your business address or area and best of all - it's FREE!

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A Pivotal Year for Offline Sales? Maybe.

By Lisa Lamb on January 11, 2017 at 1:48 PM

Bricks and mortar have been in need of a marketplace disruption - the kind that turns what’s currently happening on its side and makes way for a growing, sustainable model able to pull some market share back from online retailers. It’s quite an undertaking, but with smart analytics, tech tools and big brand support, there’s potential. The recent surge in apps, platforms, programs and analytics supporting small businesses have set the stage for an interesting 2017.

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