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How to Create a Successful Ad Campaign on Facebook Ads

By Matthew Griffin on November 21, 2018 at 11:36 AM

There are several aspects that compose a successful Facebook Ads campaign. It's important to set up your ads properly and constantly measure and test your ads to improve your results.

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George Washington, the master digital marketer

By Hillit Meidar-Alfi on November 20, 2018 at 5:40 PM

Thanksgiving has become one of the greatest secular holidays celebrated in the US, a tradition that dates back to George Washington who declared Thursday, November 26, 1789 as a day of public thanksgiving and prayer. Thanksgiving Day has been formalized as an annual holiday in the United States in 1863 starting the tradition of the fourth Thursday in November and anchored with a weekend.  While rooted as a harvest festival, today Thanksgiving has expanded in scope to include football games, parades, massive amounts of delicious high-calorie food, shopping and gathering of family and friends. And did we mention the marketing?

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The Ultimate Guide to Direct Mail Marketing

By Guest Author on November 19, 2018 at 3:34 PM

In today’s digital world, many companies discount the value of direct mail marketing campaigns. Those companies are actively losing potential business. Direct mail is absolutely still a highly viable marketing tool that garners a great deal of business for companies that execute it properly. In fact, people are about 4x more likely to open a piece of direct mail versus an email.

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What’s A Good CPC For My Industry?

By Alex Andrade-Walz on November 14, 2018 at 2:13 PM

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How To See What Your Competitors Are Advertising

By Alex Andrade-Walz on November 7, 2018 at 5:21 PM

Let’s face it. We live in a dog-eat-dog world.

As soon as one store drops its prices, another is sure to follow suit. As soon as one finds success on a new advertising channel, rival brands will flock into to piggyback off its success.

Whether you’re the first mover or an emerging challenger, staying on top of your competitors offers a treasure trove of vicarious learning. A quick search can save you thousands of dollars in testing and help you immediately identify what works, what doesn’t, and what your competitors are doing that you can do even better.

And the best part? You don’t have to be 007 to deconstruct what your competitors are doing with their marketing. It just takes a few quick searches and some interpretation, both of which we’ll walk you through in the remainder of this post.

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5 Ways Spatially Can Help Agencies

By Alex Andrade-Walz on October 31, 2018 at 6:59 PM

If you’re like most marketing agencies we’ve encountered, you have one of two challenges: 1) getting more clients, and 2) managing the needs of an ever-growing client portfolio. Fortunately, Spatially’s advertising technology helps with both.

Here’s why we (and the many marketing and advertising agencies we work with) think AdTech and agencies are a match made in heaven:

Topics: Spatially agency
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8 Effective Tips for Your Online Holiday Marketing Ad Campaigns ⛄️ 🌟

By Bruna Indalecio on October 25, 2018 at 2:18 PM

As a business owner, you may think it's a bit too early to start crafting your holiday marketing plan, but as Walmart and Target stores are filling their aisles with Christmas decorations even before Halloween comes, it is also smart for small businesses to get into the holiday spirit.

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Meet The New Spatially Ads 🎉

By Alex Andrade-Walz on October 5, 2018 at 2:30 PM

After months of hard work, we're proud to release the next iteration of Spatially Ads to help every small and medium business take the time, work, and cost out of digital marketing.

We've heard it again and again: Business owners think of marketing as a chore. It has to be done, but it's a constant distraction from what really matters—running their business. Our new update takes the guesswork out of advertising and introduces over 300 ready-to-go ad templates for nearly every business type, along with new channels, optimization features, and improvements to your favorite targeting objectives.

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Could Location be the Future of Advertising?

By Alex Andrade-Walz on August 22, 2018 at 1:47 PM

“The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology .”  – Jeff Bezos
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Ad Agencies of the Future: 4 Ways Agencies Are Innovating in a Darwinian World

By Alex Andrade-Walz on August 14, 2018 at 10:57 AM

***This is the second part of a 3 part series. If you enjoy starting books several chapters in, keep reading. But, if you’re one for beginnings and ends, you might want to read this first.

Whenever you find yourself on the side of the majority, it is time to pause and reflect.” – Mark Twain

 

How advertisers are differentiating themselves through tech, data and venture capital to not just stay in business but thrive.


R/GA, in a sense, is an advertising agency. Its industry-leading team has created award-winning work for some of the world’s biggest (and coolest) brands like Air Jordan, LEGO, and Beats by Dr. Dre. We would name more, but the list would probably take up the remainder of this article.

Yet, to pigeon-hole R/GA as strictly an advertising agency would be an injustice to the organization that is constantly changing, morphing, and transforming several steps ahead of the rest of the world.

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