If you are looking to target multiple stores, select Custom Audiences. If you want to target a single store, select Behavioral Targeting.
When targeting customers of multiple stores, enter an address in Custom Audience and select “Recently visited” from the drop-down menu above the map, as shown below.
When targeting customers from a single store, follow the instructions for launching a Behavioral Targeting campaign. Enter the store/business address whose customers you want to advertise to. The clusters that populate on your map are where the highest density of that stores' customers live. This targeting method allows you to target those customers while they are at home or at work.
You can use any of Spatially's targeting methods to create new ads through Spatially's platform or you can apply the targeting to any existing Google and/or Facebook ad campaigns if you have a connected account. Follow Spatially's targeting methods guide to get started.